Leadership Roles GMAT Professionals Should Prepare For
Leadership Roles GMAT Professionals Should Prepare For Author: Akansha Chauhan – Product Marketer Leadership readiness does not begin after business school. It begins much earlier, often during the preparation phase itself. The discipline required to prepare for the GMAT builds structured thinking, analytical judgement, and decision-making under pressure. Employer surveys from GMAC consistently rank analytical […]
Product Innovation: Strategy, Process, Types, and Measurable Business Impact
Product Innovation: Strategy, Process, Types, and Measurable Business Impact Author: Akansha Chauhan – Product Marketer Every organization wants growth, yet growth increasingly depends on launching products that customers are willing to adopt and pay for. Companies invest billions each year in research and development, but industry estimates suggest that up to 90 percent of new […]
Agile vs Scrum: Understanding the Difference and When to Use Each
Agile vs Scrum: Understanding the Difference and When to Use Each Author: Akansha Chauhan – Product Marketer The discussion around AGILE VS SCRUM continues to shape how organizations build products and manage complexity. The two terms are often used interchangeably, yet they serve different purposes within modern delivery systems. Agile defines how organizations think about […]
What is AI Product Management?
What is AI Product Management? Author : Akansha Chauhan – Product Marketer AI Product Management is concerned with creating products that make decisions based on machine learning, create insights, or automate outcomes. It is at the intersection of data systems, product strategy and business performance. The position of the product manager has changed as intelligent […]
Careers After CAT That Don’t Depend on IIM Admission
Careers After CAT That Don’t Depend on IIM Admission Author : Akansha Chauhan – Product Marketer Every year, lakhs of candidates prepare for CAT with the assumption that an IIM seat is the defining gateway to a strong management career. What receives far less attention is how small that gateway actually is and how much […]
Best Colleges After CAT Beyond IIM
Best Colleges After CAT Beyond IIM Author : Akansha Chauhan – Product Marketer Every year, more than two lakh candidates register for the Common Admission Test. In CAT 2025, 2.95 lakh candidates registered, and approximately 2.58 lakh appeared for the exam, according to the official data. Total intake across all Indian Institutes of Management combined […]
Reattempt CAT or Pursue an Executive MBA: A Strategic Guide for Working Professionals
Reattempt CAT or Pursue an Executive MBA: A Strategic Guide for Working Professionals Author : Srishti Sharma – Product Marketer Mid-career development is less based on hard work and rather on strategic placement. Five or eight years of experience force professionals to choose either a career reset or an expansion of leadership. CAT 2023 recorded […]
18 Types of Product Managers: Entry-Level to Executive
19 Different Product Management Careers from Entry-Level to Executive Roles We cover 18 different types of product manager roles from entry to C-level positions, including responsibilities, salaries, and challenges associated with each type of product management. When you hear the term “Product Manager,” it can sound pretty straightforward—someone who manages a product, right? But take […]
Career Opportunities After an Advanced Degree in Technology and Business
Career Opportunities After an Advanced Degree in Technology and Business Author : Srishti Sharma – Product Marketer Not too long ago, careers were easier to categorize. You were either a “technical person” or a “business person”. Engineers built products. Managers sold them. Strategy and execution often lived in separate worlds. That line is disappearing. Today, […]