Product-Led Growth Strategy and the Role of Growth Product Managers
Product-Led Growth and the Role of Growth Product Managers Anand Arivukkarasu: Product Leader| Advisor | Ex-Facebook How a company grows often depends on more than just traditional marketing tactics. A new approach called Product-Led Growth (PLG) is changing the way businesses acquire, retain, and engage users. Rather than relying on large marketing budgets, PLG puts […]
Women in Product Management
Women in Product Management Product management has become one of the most strategic roles in organizations. The role works to shape the products by which a company is built and defined. Whether an emerging tech startup or a multibillion-dollar corporation, product managers are the conduit through which customer needs are translated into market strategies and […]
The Role of Mentorship in Product Management Career Development
The Role of Mentorship in Product Management Career Development Starting a career in product management is just like entering a new city without a map. The roles are diverse, the skills required are vast, and the stakes sometimes seem too high. That is where mentorship can make a lot of difference. You would be able […]
The Evolution of Product Management: Past, Present, and Future
The Evolution of Product Management: Past, Present, and Future A bright young executive of Procter & Gamble in the early 1930s floated a revolutionary concept – “What if one person was responsible for every aspect of a product’s success?” And thus, the first “brand man” emerged; he was then known as a product manager. From […]
MBA in Artificial Intelligence and Data Science
MBA in Artificial Intelligence and Data Science Artificial intelligence (AI) and data science are the driving forces behind how businesses operate, grow, and innovate today. From personalized product recommendations on e-commerce platforms to predictive models saving lives in healthcare, these technologies are revolutionizing industries. But here’s the catch: While the technical experts behind these advancements […]
MBA in Marketing VS MBA in Technology Management
MBA in Marketing VS MBA in Technology Management Choosing the right MBA specialization can significantly shape your professional journey. It’s more than just earning a degree—it’s about the kind of roles and responsibilities you want to embrace in your career. Whether your passion lies in understanding customer behavior or driving innovation with technology, this decision […]
An Experienced Designer in a Product Manager’s Body
Lessons Learned in Building a Growth Team & How to Get Started By Phillip Golub Senior Director at Total Wine Transitioning from a designer to a product manager can seem like a big shift, but it offers unique advantages. Designers bring valuable skills to product management, such as a deep understanding of user needs, strong […]
Young, Ambitious, and Ready to Lead? How the MBA in Technology Management is Designed for You
Young, Ambitious, and Ready to Lead? How the MBA in Technology Management is Designed for You Stepping into the corporate world as a young professional can feel both exciting and overwhelming. You have the skills, the enthusiasm, and the drive to succeed, but navigating your way toward leadership often seems like a long road. Imagine […]
Salaries and Job Roles for MBA Graduates Specializing in Artificial Intelligence
Salaries and Job Roles for MBA Graduates Specializing in Artificial Intelligence Artificial Intelligence (AI) is no longer a niche concept—it’s transforming industries, creating jobs, and changing the way we work and think. Recognizing this revolution, MBA programs are now integrating AI into their curricula, preparing students to lead in a tech-driven era. As professionals gravitate […]