Product Strategy for Emerging Markets
Product Strategy for Emerging Markets Author: Akansha Chauhan – Product Marketer For decades, companies viewed emerging markets as places to expand after achieving success elsewhere. The strategy was simple. Build in developed markets, scale in developed markets. Then export the product to the rest of the world. That approach worked when innovation flowed primarily from […]
Building Products for Global Markets
Building Products for Global Markets Author: Akansha Chauhan – Product Marketer A surprising number of products start breaking the moment they leave their home market. Not because the technology fails. Not because the product suddenly becomes bad. Usually, the problem is smaller and harder to notice. The product was built around assumptions nobody inside the […]
Why Ecosystem Thinking Matters
Why Ecosystem Thinking Matters Author: Akansha Chauhan – Product Marketer A surprising number of companies still talk about competition as if it works the same way it did twenty years ago. Build a better product Sell it to more customers Win market share The formula sounds reasonable because it worked for a long time. The […]
The Future of Mobile Product Strategy
The Future of Mobile Product Strategy Author: Akansha Chauhan – Product Marketer A surprising number of mobile apps still operate on the same assumption they used a decade ago. The user opens the app, searches for information, completes a task and makes a decision. The app responds. The formula has worked remarkably well. It helped […]
What Indian Startups Can Learn from Global Product Companies
What Indian Startups Can Learn from Global Product Companies Author: Akansha Chauhan – Product Marketer Indian startups are building in a very different environment today compared to even five years ago. Earlier, speed alone could create visibility. Raising capital quickly, scaling aggressively, and acquiring users fast were often enough to stand out in the ecosystem. […]
What Is the Difference Between UX Design and Product Design in the AI Era?
What Is the Difference Between UX Design and Product Design in the AI Era? Author: Srishti Sharma – Product Marketer Five years ago, it was relatively easy to explain the difference between a UX Designer and a Product Designer. A UX Designer focused primarily on understanding users and improving experiences. A Product Designer operated across […]
The Role of AI in Digital Transformation
The Role of AI in Digital Transformation Author: Akansha Chauhan – Product Marketer When executives discuss digital transformation, the conversation often begins with technology. Questions usually sound like this: How can AI automate our processes? Which AI tools should we adopt? How can we improve productivity? These questions are important. But they miss the bigger […]
Technology Trends Every Product Leader Must Watch
Technology Trends Every Product Leader Must Watch Author: Akansha Chauhan – Product Marketer Most product leaders are watching the wrong trends. Every year, organizations publish lists of emerging technologies. The problem is that most trend reports focus on technology. Product leaders should focus on impact. The real question is not: What technologies are emerging? The […]
What Skills Do You Need to Become an AI Product Designer?
What Skills Do You Need to Become an AI Product Designer? Author: Srishti Sharma – Product Marketer A common mistake people make when trying to enter AI product design is assuming they need to become experts in artificial intelligence first. That assumption sends many aspiring designers down the wrong path. Some spend months experimenting with […]