Top 5 responsibilities of a GROWTH PRODUCT MANAGER

In this week’s webinar, Anand Arivukkarasu, ex-Facebook and VP- GRIN, explained the concepts of Product led Growth and shattered a few myths surrounding it while also elaborating the responsibilities of a Growth Product Manager in a company.

While Anand touched upon a lot of topics, we found one topic that would pique interest for a lot of people- How does a Growth Product Manager champion Product led Growth? 

  1. Build Product that users love- Identifying the right market fit.
  2. Build virality in Product Design- Referrals, Reviews, Upsell, etc..,
  3. Take Product to the centre of GTM- Monetization and Pricing as a growth leverage
  4. Identify and develop growth channels- Platforms, Partnerships and API Integrations
  5. Collaborate with Sales teams to incorporate growth metrics in product KPI

To view an elaborated version of this blog post, check out the full video below-

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on google
Google+
Share on facebook
Facebook
January 24, 2020

Top 5 responsibilities of a GROWTH PRODUCT MANAGER

Top 5 responsibilities of a GROWTH PRODUCT MANAGER In this week’s webinar, Anand Arivukkarasu, ex-Facebook and VP- GRIN, explained the concepts of Product led Growth and […]
January 11, 2020

Product Leaders: The need of this Era

Need for Product Leaders in this era of the complex business ecosystem and how are their salaries scaled? In the year 2019, a majority of the […]
January 4, 2020

Different avatars of a Product Manager

Different avatars of a Product Manager July 2019 – As part of the plan to cut 18,000 jobs across the world, Deutsche Bank laid off several […]
December 27, 2019

Stay ahead of firing line with continuous learning

Stay ahead of firing line with continuous learning Only the Skilled will Survive – Invest, Learn and Stay Ahead of the Firing Line The economy is […]
November 29, 2019

What set’s IPL apart from Ivy-League Universities?

What set’s IPL apart from Ivy-League Universities? Institute of Product Leadership helping students to transit even after completing a certificate program in 2013. Aadarsh Ranjan has […]
October 16, 2019

Taking charge of Management Education in India.

Taking charge of Management Education in India The faculty at the Institute of Product Leadership comes with immense industry experience and this helps us to understand […]
September 23, 2019

How is it like to be a “growth product manager” and what are the future prospects?

Industry TRENDS How is it like to be a “growth product manager” and what are the future prospects? Growth Product Managers re-hired by companies to help […]
September 21, 2019

Why has an MBA lost its value?

Industry TRENDS Why has an MBA lost its value? Before replying why, we would like to give you certain statistics. Harvard Business School, for example, reported […]
September 2, 2019

Key Steps to Build a Machine Learning Platform – Data Science Product Manager Perspective

INSIGHTS Key Steps to build a Machine Learning Platform – Data Science Product Manager Perspective Introduction In the current industry, where data is the new oil, […]
X