Defining North Star Metrics & Core Product Metrics
Defining North Star Metrics & Core Product Metrics By Vishnu Vardhan Padiraju – Senior Vice President Product Management at Zee Entertainment Enterprises Limited. In product development and business strategy, achieving success depends on having clear goals, staying focused, and consistently working toward strategic objectives. Central to this approach is the concept of North Star Metrics […]
How To Be A Successful Product Manager
How To Be A Successful Product Manager By Arun Singhal – ex- Director of Product Management Google In product management, the role of a product manager (PM) is fundamental to steering the success of a product. Often compared to a “CEO of a product,” the product manager is responsible for overseeing all aspects of a […]
How to Build AI-Driven Products?
How to Build AI-Driven Products? By Malavika Lakireddy – Vice President, Zeotap Artificial Intelligence (AI) is no longer an area confined to tech experts and scientists; it has permeated everyday conversations and industries, promising transformative potential across sectors. Artificial Intelligence (AI) is revolutionizing industries by providing unprecedented capabilities in data analysis, pattern recognition, and decision-making. […]
Data Driven Product Management
Data Driven Product Management By Dr Chiranjiv Roy – Senior Vice President at SG Analytics Over the last three decades, the transformation of developing products has changed in leaps and bounds. In this discussion, we will explore the significant shifts that have occurred and examine how emerging product managers can leverage data science across various […]
How to Find the Right SaaS Packaging and Pricing
How to Find the Right SaaS Packaging and Pricing By Keshav Vasudevan – Head of Product, Prepared As a product manager, your pricing strategy is a critical factor in determining your revenue potential. Surprisingly, the average SaaS startup allocates a total of only six hours to develop, test, and refine its pricing strategy. This limited […]
Power of Metrics in Product Management
Power of Metrics in Product Management By Alok Agrawal – Director of Product Management, Toast In product management, where innovation meets user experience, metrics act as a compass guiding the journey to success. Picture this: a landscape where every click, tap, and interaction tells a story—a story of user engagement, satisfaction, and business impact. In […]
Persuasion and Influence: 6 Techniques for Professional Growth
Persuasion and Influence: 6 Techniques for Professional Growth By Heera Ganjikota – Founder at Pivot Pipers Coaching & Consulting LLP Influence and persuasion are important skills required by product managers in several roles, from negotiations to sales pitches. Understanding the psychology behind these skills can empower individuals to handle difficult situations effectively and achieve desired […]
The Importance of Business Problem Framing
Learn why business problem framing is crucial. Explore how it guides strategic decisions and fosters innovative solutions for business success.
Product Manager Career Path in India
Product Manager Career Path in India By Arun Vijapur – Senior Product Manager, Nutanix At some point in our careers, a lot of us wonder- What is the path to a thriving career in product management? This path can be both challenging as well as rewarding. It is possible to explore a multitude of roles […]