Product Marketing vs Product Management

Product Marketing and Product Management are terms that are thrown around at most startups and MNCs. While the term Product Leader is gaining prominence by the day, there is not much emphasis on Product Marketing. A considerable number of people also confuse Product Marketing with traditional OOH or door-to-door marketing. Product Management is also confused to be the same as General Management and the notion that a generic MBA equips you with skills required to become a Product Leader is a notion that prevails till today. So what is Product Marketing and Product Management and how are they different from one another?

In small organizations, we have product leaders donning the hat of a product marketer once the product is ready to be launched. After the launch, they go from building a product to marketing the product to the right set target audience and enable sales at their organizations. Even though the whole job profile is changed, one thing remains the same- A Customer-facing role. One common thing about these two diverse professions is that irrespective of any organization they work for or if their company is customer-facing or business/enterprise-facing, the customer is always at the center of their universe. 

Meet Nixon
He’s a Product Manager and his work involves finding solutions for a problem he completely ‘owns.’ He communicates the problem to his engineering team and they build a solution to the problem. From the word go, he/she defines the product vision and also collaborates with the sales, marketing and support to ensure revenue and customer satisfaction goals are met. 

Meet Linda
She’s the Product Marketing Manager and works on the go-to-market strategy while also working on campaigns to attract prospects and customers. She also makes sure to analyze market trends for the right positioning of the products and evaluates KPIs and feedback from existing and prospective customers. 

Even though they have different job responsibilities, both of them work closely together because of the ‘product’ which binds them together. Now, in a healthy organization, product management and product marketing collaborate closely but things can go wrong when the two teams are not in sync – inconsistent messaging, botched go-live dates, and confusion about what the product actually does and the real benefit to customers. So, it’s very important to integrate both these functions into one for seamless communication and maximum efficiency!

To become an internationally-certified Product Manager in 5 months, click here- ICPM Flex 

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on google
Google+
Share on facebook
Facebook
March 14, 2020

Product Marketing vs Product Management

Product Marketing vs Product Management Product Marketing and Product Management are terms that are thrown around at most startups and MNCs. While the term Product Leader […]
February 20, 2020
icpm flex

5 reasons to enroll in the ICPM Flex program

5 reasons to enroll in the ICPM Flex program 1. Enhance your professional network In a customer-centric career like Product Management, it is of utmost importance […]
January 24, 2020
growth product manager

Top 5 responsibilities of a GROWTH PRODUCT MANAGER

Top 5 responsibilities of a GROWTH PRODUCT MANAGER In this week’s webinar, Anand Arivukkarasu, ex-Facebook and VP- GRIN, explained the concepts of Product led Growth and […]
January 11, 2020
Product Manageer in new era

Product Leaders: The need of this Era

Need for Product Leaders in this era of the complex business ecosystem and how are their salaries scaled? In the year 2019, a majority of the […]
January 4, 2020
different role of manager

Different avatars of a Product Manager

Different avatars of a Product Manager July 2019 – As part of the plan to cut 18,000 jobs across the world, Deutsche Bank laid off several […]
December 27, 2019
skill

Stay ahead of firing line with continuous learning

Stay ahead of firing line with continuous learning Only the Skilled will Survive – Invest, Learn and Stay Ahead of the Firing Line The economy is […]
November 29, 2019
ipl

What set’s IPL apart from Ivy-League Universities?

What set’s IPL apart from Ivy-League Universities? Institute of Product Leadership helping students to transit even after completing a certificate program in 2013. Aadarsh Ranjan has […]
October 16, 2019
management education

Taking charge of Management Education in India.

Taking charge of Management Education in India The faculty at the Institute of Product Leadership comes with immense industry experience and this helps us to understand […]
September 23, 2019
growth product manager

How is it like to be a “growth product manager” and what are the future prospects?

Industry TRENDS How is it like to be a “growth product manager” and what are the future prospects? Growth Product Managers re-hired by companies to help […]
X