Can Service be a Product?
Or take the example of music... it is regarded as a service now unlike what it was long before when people used to think of music as something to own and collect as much as experience. When someone bought an album containing the music of Louis Armstrong or Benny Goodman or Les Paul, they owned it. They could keep it or they could sell it. It was theirs. But now with so many apps, the scenario has changed.
In reality a product is all about the experience. It is about discovery, purchase, anticipation, opening the package, the very first usage. It is also about continued usage, learning, the need for assistance, updating, maintenance, supplies, and eventual renewal in the form of disposal or exchange.
However,what customer sees it as a Product or Service is subjective, and probably doesn’t really matter so much. From a customer’s perspective, it’s what the Product or Service does for them, the value it provides, which is really important.