How to Create a Product Requirements Document (PRD) Using GenAI

Every PRD has a few essential building blocks. Here’s how you can use AI to enhance each of them.

Problem Statement

This is where you define the “why” behind the product. What user pain point are you addressing? Why does this problem deserve solving now?

AI can help you phrase the problem clearly, identify patterns in customer feedback, and make sure you’re staying focused on what matters most.

Target Audience

Understanding your users is non-negotiable. Who are they? What are their behaviors, needs, and frustrations?

With GenAI, you can map out personas based on available data, sketch out behavioral profiles, and even simulate how different user types might interact with your product.

Product Goals

What does success look like? Whether it’s user growth, increased engagement, or solving a specific customer problem, your goals should be concrete.

AI tools can help frame your goals in SMART format (Specific, Measurable, Achievable, Relevant, Time-bound) and prioritize them based on inputs like team velocity, market urgency, or customer demand.

Success Metrics

Your KPIs bring clarity. Think: activation rate, retention, NPS, revenue impact. AI can suggest benchmarks from industry standards, help calculate projections, and highlight any metric gaps.

Product Vision and Scope

The vision answers the “Where are we going?” question. The scope defines what’s in and what’s out-at least for the first iteration.

AI can assist by helping you distil long-term goals into a clear vision statement, define MVP boundaries, and outline dependencies that might affect deliverables.

Assumptions and Dependencies

All products come with unknowns. Maybe you’re assuming user behavior based on early interviews or relying on an external API that’s still in beta.

AI helps you systematically list out these assumptions and identify areas of risk. It can also guide you in thinking through potential mitigation plans.

User Stories and Personas

User stories are the heartbeat of a PRD. They ensure you’re solving real problems for real people. A typical format:
“As a [user type], I want to [do something] so that I can [achieve a benefit].”

AI makes this easier by helping you frame stories around user pain points, create diverse personas, and even simulate different user journeys.

Functional Requirements

This section captures what your product actually does. It’s all about the features.

• Feature List: A high-level catalogue of all product capabilities.
• Descriptions: What each feature is meant to do and how it supports user needs.
• Acceptance Criteria: Clear, testable conditions that define when a feature is “done”.

AI tools can brainstorm feature ideas based on problem statements, generate concise descriptions, and help you define meaningful acceptance criteria using industry-standard templates.

Non-Functional Requirements

Beyond core functionality, there’s how your product behaves in the wild.

• Performance: Speed, responsiveness, load handling.
• Security: How data is protected, encrypted, and managed.
• Usability: Is it intuitive? Does it delight the user?
• Accessibility: Can users with disabilities easily use your product?
• Compatibility: Will it work on various devices, platforms, and browsers?

GenAI can help you flesh out these parameters, recommend best practices, and ensure nothing important slips through the cracks.