Like empathy, active listening is required to unleash unmet needs, to understand how to persuade and influence, and to really get to the root of an issue. It’s easy for the product to be ego-driven. But this will surely result in failure more often. To be a good product manager, you need to deliberately develop active listening skills so that your product becomes more about your users than about you.
Good product managers think in terms of delivering superior value to the marketplace during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity. Good product managers decompose problems. Bad product managers combine all problems into one. Because product management is a highly leveraged position, a bad product manager leads to many other bad consequences, generally including the wrong product being built, which generally has a significant impact on revenue, morale, and reputation of both the product manager and their company.
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