Ash Maurya is the Founder/CEO of LEANSTACK and the author of Running Lean. He was the Founder and CEO of WiredReach, and regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Accelerace, Slingshot, and guest lecturers at several universities including MIT, Harvard, and UT Austin.
Launching a business has never been so easy. While it's easy for you, it's easy for everyone else also and that's why it's critical to continuously innovate and by using customer feedback loops from time to time (sometimes even before the product is launched). Start from the business model, tackle riskier assumptions, make evidence-based decisions and then apply growth frameworks to get the much-coveted hockey stick curve.