Annu has over 20 years experience in the technology sector, she started her career as a software developer. She is an Electronics and Communication engineer and a certified Pragmatic Marketing (PMC) professional. In 2016, she decided to follow her passion and founded NedRock – a product management training, coaching and consulting company. She is passionate about helping organisations and entrepreneurs creating products that are valuable, usable, feasible and viable. She trains and consults on Product Management, Lean Startup and Agile methodologies. In 2018, she was elected as one of the fifty most inspiring South African women in the fields of science, technology, engineering and mathematics. She is also a speaker and has spoken at Google Women’s Techmakers program and various product conferences.