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Growth Hacking
Growth Hacking Consider this scenario. You have started a little Bed and Breakfast place in the outskirts of the city. You have your first guests
IT Industry Disruption
IT Industry Disruption IT Industry Disruption Waves of disruption have been changing the way people do business, causing large-scale lay-offs, restructuring and a paradigm shift
Product Leadership : The journey has begun!
Product Leadership : The journey has begun! In a few ways, it feels like the cult track “we didn’t start the fire” moment today. Iconic.
Customer empathy in action
Customer empathy in action I couldn’t resist the urge of writing a few lines on an article titled Minister gets alarming dose of a ‘pathetic’
Small Quirks that can awe your customer
Small Quirks that can awe your customer Neither am I a great movie buff nor a big online shopper, but I do go to movies
Knowing versus Understanding Your Customer
Knowing versus Understanding Your Customer When it comes to retaining your customer, you simply do not need to know them but should also try to
Focus On Making Emotional Connections With Customers
Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to
“Customer Delight”..Do you want to know what it takes to deliver that?
“Customer Delight”..Do you want to know what it takes to deliver that? I recently reported the loss of my credit card to SBI. The card
5 Reason Why Customers Love Product Roadmap
5 Reason Why Customers Love Product Roadmap When Product Management teams share the product roadmap proactively with customers, this results in several benefits to their
How to Avoid Product Roadmap Traps?
How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in
Make in India: What’s China Doing
Make in India: What’s China Doing. This festival season like any other year also witnessed Indian towns and cities swarmed with Chinese products like crackers,
Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service.
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product
Common Misconceptions About User Experience Design
Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what
Why you need a Roadmap?
Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to
IPL Alumni Connect Network
IPL Alumni Connect Network More than 35 alumni and faculty joined together at “The 25th Hour Restobar” Koramangala, Bangalore on November 2nd , 2014 to
How to Build a Roadmap?
How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product
The Art of Storytelling: It’s in your DNA
The Art of Storytelling: It’s in your DNA What’s the first thing you do when meeting someone new? You ask them questions to unveil their
Is Traditional MBA Losing its Sheen?
Is Traditional MBA Losing its Sheen? Recently, after five years of declining enrollment of its traditional MBA program, Wake Forest University (North Carolina) dropped the
You are a new Product Manager. Now what next?
You are a new Product Manager. Now what next? So, after you gained some knowledge and had some solid wins, promoted to a new role
First 30 days as a Product Manager
First 30 days as a Product Manager Your first day as a Product Manager at a new job can either be the first day of