Arun Purohit

As Co-Founder and Principal Design Officer at iSootra Designs,
besides chasing deals, I contribute to refining digital product designs
using wide ranging tools and techniques. User research, metaphor
analysis, strategy and product road maps are somethings I am good
at. We build partnerships, help product teams create intuitive and
engaging digital experiences. My role ranges from identifying right
problem/ opportunity to establishing UX foundations, identifying
target customers, JTBDs, Information Architecture, workflows, and
visual design. We leverage advanced methodologies like quantitative
usability, design heuristics, interaction design frameworks and
Zaltman Metaphor Analysis to deliver measurable design outcomes.
Over the last 25 sessions, the NPS is 9.2/10