Strategic Planning
Crafting Vision, Aligning Priorities, Driving Product Direction
Strategic Planning empowers product managers to turn ambition into actionable direction. It’s the art of setting a bold vision, aligning cross-functional priorities, and sequencing initiatives for impact. Great Product Managers (PMs) don’t just react, they steer, using strategy as a compass amid uncertainty. From OKRs to opportunity scoring, this skill ensures product decisions ladder up to business goals.
Target Market Sizing
Target Market Sizing helps Product Managers assess the real opportunity behind a product idea by estimating who will buy, how many will buy, and how fast they’ll adopt. It’s a strategic tool that blends quantitative analysis with market intuition, enabling better investment decisions and focused go-to-market planning.
Popular Approaches:
- TAM/SAM/SOM breakdown
- Top-Down (industry data) vs. Bottom-Up (customer-based) sizing
- Persona-specific market estimation
- Competitive benchmarking
- Future growth forecasting
- Geo-specific and freemium-based models
- Platform/ecosystem dynamics
AI Prompt Library Includes Prompts To:
- Generate initial TAM/SAM estimates
- Build bottom-up models for niche B2B products
- Estimate opportunity per customer persona
- Analyze market share using competitor data
- Forecast growth trends and tech disruptions
- Adjust estimates based on realistic adoption rates
- Localize sizing for new geographic markets
- Model two-sided platform markets
- Size freemium/subscription revenue potential
- Validate assumptions using early customer signals
This competency helps PMs move from vague market guesses to structured opportunity sizing, making it easier to prioritize ideas and secure stakeholder buy-in.
Note: If you require the full resource, download it from the button below.
* Target Market Sizing
Product Strategy
Effective product strategy is about making clear, customer-focused choices that align with long-term business goals. Top Product Managers don’t just define roadmaps—they craft visions grounded in real problems, identify strategic opportunities, and guide teams through change while maximizing impact. This competency emphasizes outcome-driven thinking, long-term focus, and disciplined prioritization.
Popular Strategic Tools Include:
- Problem-Solution Fit to validate real pain points
- North Star Metric to drive unified team focus
- Opportunity Solution Tree for discovery and testing
- JTBD (Jobs-to-be-Done) to understand core user motivations
- Strategic Choice Cascade for alignment from vision to priorities
- Compounding Strategy to drive exponential returns
- Product-Market Fit Narrative to tell a clear positioning story
AI Prompt Library Includes Prompts To:
- Craft vision statements and PMF narratives
- Identify strategic opportunities via SWOT
- Define competitive advantage and JTBD statements
- Prioritize initiatives with scoring frameworks
- Forecast cascading impacts of pivots
- Set success metrics for product strategy
- Stress-test assumptions with sharp, internal questions
This library enables PMs to move from gut feel to structured strategy—backed by clarity, alignment, and foresight.
Note: If you require the full resource, download it from the button below.
Here’s a 200-word summary for the Buy/Build/Partner competency from the AI Prompt Library for Product Managers
*Product Strategy
Buy, Build, Partner
Modern product strategy isn’t just about what to build – it’s about how to deliver value most efficiently. The Buy/Build/Partner decision is a critical competency for Product Managers looking to accelerate time-to-market, reduce risk, and maximize ROI. Top PMs approach this as a strategic triage: When should you build in-house, license a solution, or partner with another company?
This competency enables PMs to evaluate opportunities based on core vs. context, speed, cost, differentiation, and ecosystem fit. They assess integration complexity, long-term maintenance overhead, IP risk, and organizational capabilities before making a call.
AI Prompt Library Includes Prompts To:
- Frame a structured decision between buying, building, or partnering
- Evaluate opportunity cost and time-to-value
- Assess internal capabilities vs. external solutions
- Identify partnership models (OEM, co-development, white-label)
- Analyze long-term scalability and control risks
- Present a decision narrative to leadership or stakeholders
By using AI-powered prompts, PMs can accelerate strategic evaluations, make transparent trade-offs, and align cross-functional teams on the best path to deliver customer value—without defaulting to “build everything” thinking.
Note: If you require the full resource, download it from the button below
*Buy, Build, Partner
Pricing & Packaging
Top Product Managers know pricing is a strategic tool—not just for revenue, but for shaping perception and driving adoption. The Pricing & Packaging competency helps PMs design monetization models that reflect customer value, segment needs, and brand identity.
Modern pricing goes beyond cost-plus. PMs today use value-based, tiered, and psychological pricing to maximize conversion, LTV, and perceived value. Packaging is also leveraged as a brand experience, especially in premium tiers, reinforcing trust and differentiation.
Popular Approaches Include:
- Value-Based Pricing
- Tiered Offerings (Good/Better/Best)
- Psychological Pricing (e.g., charm pricing, anchoring)
- Freemium Models
- Strategic Product Bundling
- Brand-Driven Packaging
AI Prompt Library Includes Prompts To:
- Create SaaS pricing tiers that drive upsell
- Craft premium value propositions
- Suggest high-impact bundling options
- Apply pricing psychology to boost conversions
- Evaluate freemium model feasibility
- Define functionality tiers for monetization
- Communicate price increases effectively
- Design packaging aligned to brand identity
- Differentiate packaging by customer segment
This library helps PMs make smarter, more strategic pricing decisions—balancing user value, business goals, and long-term brand positioning.
Note: If you require the full resource, download it from the button below.
* Pricing & Packaging
Business Model
Product success isn’t just about solving user problems – it’s about doing so sustainably. The Business Model competency empowers Product Managers to craft viable, scalable, and flexible models for monetization and long-term growth. Top PMs understand that without a sound business model, even great products can fail.
This competency emphasizes a deep understanding of unit economics, pricing models, subscription design, and alternative revenue streams. PMs explore new ways to monetize—beyond the obvious—by leveraging freemium strategies, recurring revenue models, and even data monetization, all while balancing user value and profitability.
Popular Approaches Include:
- Lean Canvas
- Subscription Economy Design
- Freemium Funnel Optimization
- Unit Economics & Pricing Strategy
- Network Effects & Two-Sided Marketplaces
- Revenue Model Experimentation
AI Prompt Library Includes Prompts To:
- Develop pricing strategies for B2B SaaS
- Improve freemium-to-premium conversion
- Brainstorm new revenue streams for content platforms
- Analyze unit economics for D2C products
- Test new subscription tiers before launch
- Reduce churn with strategic retention plans
- Explore recurring revenue for transactional models
- Monetize platform data responsibly
With this competency, PMs move from building features to architecting business models that endure.
Note: If you require the full resource, download it from the button below.
*Business Model