5. Don’t focus on innovation for innovation’s sake: Experiment with new product design for months before you commit to changes. Consider lots of prototypes. In fact, before any innovation, an organization has to ask itself the continuous questions:
• Why am I innovating,
• In what should I be innovative,
• How innovative should I be,
• Where am I going to create value? You do not necessarily have to innovate just for the sake of innovation rather keep in mind would this innovation satisfy my customers in the long run.