Swati Jena is the founder of WriteFor. A TEDx speaker with a gift for communication across verbal, written and non-verbal communication. Author of “The Entrepreneur’s SoulBook” and a wizard of content creation. An entrepreneur by profession, Swati has been a coach for learners from 8-year-olds to 50-year-olds. An alumnus of XLRI Jamshedpur, she has built a solid pillar of experience in advising business leaders on people strategy, managerial development and leadership identification.