Our faculty has put together a list of books, not necessarily related to admissions, which they have found to be interesting, provocative, helpful or wonderful for different reasons.
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A South Asian Perspective Marketing Management
Principles of Marketing
Crossing the Chasm
Unrelenting Innovation: How to Build a Culture for Market Dominance
Market Segmentation: How to Do It and How to Profit from It
Positioning: The Battle for Your Mind
The B2B Social Media Book
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing, Data Science and Technology Management.