Institute of Product Leadership

Recommended Reading

Our faculty has put together a list of books, not necessarily related to admissions, which they have found to be interesting, provocative, helpful or wonderful for different reasons.

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Books

Recommended Books

A South Asian Perspective Marketing Management
A South Asian Perspective Marketing Management
Principles of Marketing
Principles of Marketing
Crossing the Chasm
Crossing the Chasm
Unrelenting Innovation
Unrelenting Innovation: How to Build a Culture for Market Dominance
Market Segmentation
Market Segmentation: How to Do It and How to Profit from It
Positioning The Battle for Your Mind
Positioning: The Battle for Your Mind
B2B-social-marketing-
The B2B Social Media Book
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