CERTIFIED ASSOCIATE PRODUCT MANAGER

Land Your First Product Management Job.

Harness Generative AI in every stage of the product lifecycle to enhance decisions,
accelerate development, and drive innovation

Cohorts from

Intel
BCG
A product manager working on a computer with a smartphone on the desk, focused on his tasks

3 Months | 3 Courses

Assignments & Industry Projects

Weekly Faculty Sessions

Recommended 6-8 hrs/ week

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill & Career Coaches

Program Overview

Key Highlights

hands on learning

90+ Hours of Learning

frameworks

9+ Case Studies and Assignments

build your idea

Profile building sessions from L&D leaders

Communication

Mock Interviews with Product Experts

Practitioners

Personalized Mentorship from Product Experts

PLACEMENT ASSISTANCE

Exclusive career management cell

Team Building

Monthly Capstone Project

Conflict resolution

Access to study material post course

workshop

Faculty Led Weekly Live Sessions & 3 Skillathons

International Certificate

Certification from Institute of Product Leadership

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."
Lokesh-Tripathi_Quote
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

In this Certified Associate Product Manager Program, you will learn Product market research, Customer Insights, Problem discovery & validation, Business problem design, Value proposition, Wireframe & Prototype, Creating Minimum Viable Product, Design Thinking for Product Innovation, Storytelling to present prototypes, User Story Mapping, Product Planning, Prioritization, Roadmapping, Managing Product Development Process using various frameworks like Scrum, Kanban & Generative AI Prompt Crafting.

Who is this Certified Associate Product Manager (CAPM) Course for?

The Certified Associate Product Manager (CAPM) Program is for aspiring product managers from any background & who have 0-4 years of experience. If you are a Fresher who wants to make a career in the product then this program is for you to land your first Product Management job.

Job Opportunities

By signing up for this Certified Associate Product Manager (CAPM) you can work as a Product Analyst, Associate Product Manager, Product Owners, Technical Product Manager.

Business professionals in engaged in various tasks, such as working at desks, leading, and analyzing data.

How does it work?

3 months, 3 courses, 3 capstone projects, weekly faculty-led live sessions with unlimited 1:1 personalized mentorship & career coaching.

One month, One skill

Real-time skill building with best practices frameworks, problem solving assignments & 1:1 mentoring sessions.

Specializations Tracks & Skillathons

User Experience Design, Agile Product Management, Product Management along with Industry Sponsored Challenges.

Bring Your Own Product (BYOP)

Work on own product from ideation to prototyping, to building an MVP for real customers.

Learning by "Doing"

Practice & implement new-age skills through comprehensive frameworks and skill-hackathons by working on real-time industry problems and simulations.

Tools Covered

1 Program, 6 Outcomes

#1Customer Insights
Develop strong customer insights & identify customer needs, wants & desires using Design Thinking & Market Research frameworks.
#2UX & Prototyping
Ability to build a visual prototype to communicate product features & ideas internally and externally with customers
#3Agile Roadmapping
Ability to prioritize requirements to executable release, guide product development lifecycle through Agile and build market validated roadmaps.
#4Master Metrics that Matter
Understand the various metrics in customer acquisition, retention, revenue. Define relevant north star metric for a product based on the product life-cycle
#5Prioritization
Apply data driven prioritization techniques to maintain stakeholder alignment via product backlogs and enhance customer focused value creation
#6Lean Development
Learn the practice of experimentation, hypothesis-driven development, data & metrics informed decision making in building B2B & B2C products & services

Core Courses

  • Product Manager Roles and Responsibility
  • Product Market Research
  • Value Proposition Design
  • Business Model Design
  • Customer Insighting
  • Minimum Viable Product
  • Design thinking for Product innovation
  • Working with the Design Team
  • Storytelling to present prototypes
  • Wireframe and Prototyping
  • Digital Product Design
  • Product Thinking
  • Agile Product Development
  • Story Mapping and Product Roadmaps
  • Product Prioritisation
  • Managing Product Development Process

Elective Courses (Optional)

You can choose one or more additional courses based on your interest. An additional charge is applicable for add-on courses.

  • GTM Strategy
  • Route to Market
  • Customer Acquisition
  • Product Positioning and Messaging
  • Product Marketing
  • Hypothesis & experiments
  • Product Analytics
  • Product Led Growth
  • Data Driven Product Roadmaps
  • Key Metrics and Goals

Unlock your Generative AI Co-Strategist

Use Generative AI as a creator, assistant, a co-strategist and a thought partner to do research, gut-check big decisions and play devil's advocate on your strategy.

Instructors & Mentors

Learn from India's leading Product Practitioners.

SaiSatishVedam
SaiSatish Vedam
Ex. Senior Director Product Management, Oracle
Pinkesh Shah
Pinkesh Shah
Chief Product Officer,
Qualys
Greg Cohen
Greg Cohen
Founder,
Agile Excellence LLC
Saibal Datta
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
Subodh Kar, General Manager - Product Management, Schneider Electric
Subodh Kar
General Manager,
Schneider Electric
Muthuraj Thangavel, Senior Product Manager, Google
Muthuraj Thangavel
Product Leader,
Google
Shriraj Nagarhalli, Client Engagement Director, Wipro
Shriraj Nagarhalli
Client Engagement Director,
Wipro
Merlyn Jyothi, Principal Product Manager, Oracle
Merlyn Jyothi
Principal Product Manager,
Oracle
Anina Lambrechts, Designer & Founder, Ten Slash One
Anina Lambrechts
Designer & Founder,
Ten Slash One
Steve Caplow
Steve Caplow
Principal,
Caplow Associates

Industry Projects and Assignments

Learn through real-life projects and cross industry assignments

Real-life projects and cross industry assignments - Tappozz, Afterlife, Katalyzator etc

Examples of “Bring Your Own Product Idea”

The Product Management Certification Advantage

Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Design and Agile Product Management

Bonus Included: PLF Certification to Boost Your Credentials

Your CAPM program now includes Certified Product Owner™ (CPO) Certification from Product Leaders Forum (PLF)!

Career Impact

salary hike

55%

Average Salary Hike

Corporate Partners

250+

Corporate Partners

CAREER TRANSITION

100+

Career Transitions

HIGH SALARY

18.5L

Highest Salary

What learners say about CAPM Program

Poojitha R learner Review about CAPM Program

Poojitha R

Institute of Product Leadership specializes in experiential learning, preparing professionals with essential 21st-century skills. Their programs have been truly transformative, significantly advancing my career. I am eager to apply these newly acquired skills and drive innovation in the field of Product Management!

Anuj Toppo learner Review about CAPM Program

Anuj Toppo

This journey has been exhilarating, offering a deep dive into product management. I’ve acquired invaluable skills and gained insights from industry experts. A big thank you to the remarkable team at the Institute of Product Leadership for their exceptional curriculum and steadfast support throughout this transformative experience.

Sanchita Dash learner Review about CAPM Program

Sanchita Dash

A heartfelt thank you to the Institute of Product Leadership for providing a comprehensive curriculum and a hands-on learning experience. I am also deeply grateful for the support of my mentors and peers, whose contributions were instrumental in this achievement.

Sakthivel M learner Review about CAPM Program

Sakthivel M

I’ve just reached a new milestone in my career journey! I am now officially certified as an Associate Product Manager. Ready to transform ideas into reality and make a significant impact in the realm of innovation!

Jagat aramanamada learner Review about CAPM Program

Jagat aramanamada

I’m excited to share that I’ve earned the Certified Associate Product Manager certification from the Institute of Product Leadership. This milestone is crucial in my journey to mastering product management. I look forward to using the skills and insights gained to enhance my professional contributions.

ICPM Program Learner Amit Shah

Amit Shah

The ‘Learning by Doing’ approach at IPL involved hands-on assignments, projects, and skillathons, guided by industry experts and one-on-one mentoring. The comprehensive materials and excellent facilitation make it highly recommendable for anyone looking to enhance their product management skills.

Arun Gowtham Ramar learner Review about CAPM Program

Arun Gowtham Ramar

I’ve just reached a new milestone in my career journey! I am now officially certified as an Associate Product Manager. Ready to transform ideas into reality and make a significant impact in the realm of innovation!

Aniket Amdekar learner Review about CAPM Program

Aniket Amdekar

Excellent program for professionals. Very well designed curriculum and faculties with 20+ years of industry experience makes a great combination. Enjoyed my Product Management certification course thoroughly.

Akhilesh Jena learner Review about CAPM Program

Akhilesh Jena

From a student perspective, this stands out for its industry-aligned curriculum and experienced faculty. The institute’s emphasis on hands-on learning ensures graduates are well-prepared to navigate the complexities of the PM.

Our Students work at

Adobe
IBM
Nokia
Philips

Features / Benefits

Upfront Payment

$ 980
  • With a milestone based learning unlock the course today!
Filling Fast

Our Students work at

Features / Benefits

Upfront
Payment
$ 980
  • With a milestone based learning unlock the course today!
Filling Fast

No Cost EMI Plan

Below EMI Plan is available for the Program Fee: INR 85,000+GST

Full Fee with GST
Tenure (months)
EMI
INR 1,00,300
12
INR 8358

Note: INR 21,451 (2 Months EMI + Processing fee) must be paid as a Down Payment before the program begins.

Frequently Asked Questions

About the Course

The Certified Associate Product Manager (CAPM) program is a 3-month experiential course that equips you with industry-ready product management skills through live sessions, projects, and mentorship.

You’ll learn Product research, customer insights, MVP creation, wireframing, prototyping, storytelling, Agile (Scrum & Kanban), roadmapping, and Generative AI for Product innovation.

The Certified Associate Product Manager (CAPM) program runs for 3 months with three core courses, three capstone projects, weekly live sessions, and unlimited 1:1 mentorship and career coaching.

You’ll earn the Certified Associate Product Manager credential from the Institute of Product Leadership and the Certified Product Owner™ credential from the Product Leaders Forum.

You’ll gain hands-on exposure to UX and prototyping tools, Agile frameworks like Scrum and Kanban, 9+ case studies, and market-proven Product management frameworks.

Yes. The Certified Associate Product Manager (CAPM) certification is awarded by the Institute of Product Leadership, USA, and includes a Certified Product Owner™ credential recognized worldwide.

No. The Certified Associate Product Manager (CAPM) program is focused on associate-level, hands-on skills with Generative AI integration, while the AIPMM Certified Product Manager course is geared towards mid-senior professionals.

The Certified Associate Product Manager (CAPM) Course stands out due to its industry-aligned curriculum, dual certifications, Bring Your Own Product track, real-world projects, and strong career transition focus.

Yes. The Certified Associate Product Management program offers electives like Go-to-Market and Data-Driven Products, as well as tracks in UX design, Agile Product management, and industry-sponsored challenges.

Industry Focus

In the Certified Associate Product Manager (CAPM) program, Generative AI is used for research, idea validation, strategy support, and prompt crafting across the entire Product lifecycle.

Yes. The Certified Associate Product Manager program features real-time Product simulations, Skillathons, and industry-sponsored challenges to help you apply concepts in practical scenarios.

The Certified Associate Product Manager program includes Bring Your Own Product (BYOP) projects where you work end-to-end from ideation to prototyping and build a Minimum Viable Product (MVP) for real customers.

Yes. The Certified Associate Product Manager (CAPM) program also includes the Certified Product Owner™ (CPO) credential from the Product Leaders Forum at no extra cost, giving you dual certification.

Yes. The Certified Associate Product Manager program trains you to apply Agile, Scrum, and Kanban frameworks through real-world projects, simulations, and capstone assignments to manage the Product development process effectively.

The Certified Associate Product Manager program covers Product market research, customer insights, problem discovery and validation, value proposition design, wireframing, prototyping, MVP creation, storytelling, user story mapping, Product planning, prioritization, roadmapping, Agile frameworks (Scrum & Kanban), and Generative AI for Product innovation.

Career Development

After completing the Certified Associate Product Manager program, you can pursue roles such as Product Analyst, Associate PM, Product Owner, or Technical Product Manager.

Yes. The Certified Associate Product Manager program offers dedicated placement support through an exclusive career cell, along with resume reviews, mock interviews, and personalized career coaching.

Yes. The Certified Associate Product Manager program equips you with skills and certifications that align with both Product Analyst and Product Owner roles, helping you qualify for these positions.

Yes. The Certified Associate Product Manager program builds essential skills like Agile, prototyping, analytics, roadmapping, and Generative AI, all of which are highly valued in the tech industry.

In the Certified Associate Product Manager (CAPM) program, career coaching and resume prep are done through profile-building sessions, targeted resume reviews, and personalized feedback from learning and development experts.

Yes. The Certified Associate Product Manager program provides unlimited 1:1 mentorship with industry experts to guide you on projects, build your portfolio, and prepare for Product Management interviews.

Yes. The Certified Associate Product Management program includes industry capstones, Bring Your Own Product projects, and real-world simulations that closely match Associate Product Manager job responsibilities.

Learner FAQs

An Associate Product Manager is an entry-level role that focuses on research, execution, and Product support under senior Product Managers, whereas other PM roles like Product Manager or Senior Product Manager involve owning Product strategy, roadmaps, and cross-functional leadership.

The Certified Associate Product Manager (CAPM) program is open to graduates, freshers, and early-career professionals from any background with 0–4 years of work experience who want to start a career in Product management.

Yes. The Certified Associate Product Manager (CAPM) program is designed for freshers and early-career professionals, helping them build practical skills and land their first Product Management role.

No. The Certified Associate Product Manager program does not require a technical background and is open to learners from all educational and professional fields.

Learners in the Certified Associate Product Manager program typically come from diverse backgrounds, including engineering, business, design, and analytics, making it an ideal program for individuals starting a career in Product management.

The Certified Associate Product Manager (CAPM) program is beginner-friendly, offering hands-on projects, industry mentorship, and real-world simulations that help freshers build job-ready Product management skills from the ground up.

Yes. An Associate PM is an entry-level role focused on learning, execution, and research, while a Product Manager takes complete ownership of Product strategy, roadmaps, and cross-functional team leadership.

You can prepare for an Associate Product Manager role by building strong Product Management fundamentals, gaining practical experience through projects or internships, and upskilling with structured training like the Certified Associate Product Manager program.

General Inquiries

The Certified Associate Product Manager program stands out in India with dual certifications (CAPM + CPO), Generative AI integration, industry mentorship, Bring Your Own Product projects, and strong career transition support.

The Certified Associate Product Manager program is different because it emphasizes learning by doing through real-world projects, offers dual certifications, integrates Generative AI, and provides personalized career coaching to ensure you graduate job-ready.

The CAPM program gives you 6 months of access to IPL’s global alumni network of 4,500+ professionals, with opportunities for mentorship, peer learning, and industry connections. You’ll also join exclusive alumni events and networking forums to build relationships that can open career opportunities.

The Certified Associate Product Manager (CAPM) program is open to aspiring Product managers from any background with 0–4 years of work experience who want to start a career in Product management.

You should dedicate around 6–8 hours per week to successfully complete the Certified Associate Product Manager (CAPM) program.

Yes. The CAPM Course is designed with weekend live sessions and self-paced learning materials, making it flexible for both working professionals and students.

The Certified Associate Product Manager program ensures skill validation through hands-on projects, live presentations, industry jury evaluations, and continuous mentorship rather than relying only on theoretical learning.

Yes. A Certified Associate Product Manager is an entry-level credential focused on execution and foundational skills, while a Certified Product Manager is a mid-to-senior level credential emphasizing strategy, leadership, and end-to-end Product ownership.

The Certified Associate Product Management program provides study resources such as case studies, simulations, guidebooks, recorded sessions, faculty presentations, and alumni network access.

About the Course

The Certified Associate Product Manager (CAPM) program is a 3-month experiential course that equips you with industry-ready product management skills through live sessions, projects, and mentorship.

You’ll learn Product research, customer insights, MVP creation, wireframing, prototyping, storytelling, Agile (Scrum & Kanban), roadmapping, and Generative AI for Product innovation.

The Certified Associate Product Manager (CAPM) program runs for 3 months with three core courses, three capstone projects, weekly live sessions, and unlimited 1:1 mentorship and career coaching.

You’ll earn the Certified Associate Product Manager credential from the Institute of Product Leadership and the Certified Product Owner™ credential from the Product Leaders Forum.

You’ll gain hands-on exposure to UX and prototyping tools, Agile frameworks like Scrum and Kanban, 9+ case studies, and market-proven Product management frameworks.

Yes. The Certified Associate Product Manager (CAPM) certification is awarded by the Institute of Product Leadership, USA, and includes a Certified Product Owner™ credential recognized worldwide.

No. The Certified Associate Product Manager (CAPM) program is focused on associate-level, hands-on skills with Generative AI integration, while the AIPMM Certified Product Manager course is geared towards mid-senior professionals.

The Certified Associate Product Manager (CAPM) Course stands out due to its industry-aligned curriculum, dual certifications, Bring Your Own Product track, real-world projects, and strong career transition focus.

Yes. The Certified Associate Product Management program offers electives like Go-to-Market and Data-Driven Products, as well as tracks in UX design, Agile Product management, and industry-sponsored challenges.

Still thinking?
If this is right for you

Still thinking?
If this is right for you