Product Planning
From Strategy to Roadmap, Built for Impact
Product Planning bridges the gap between strategic intent and execution clarity. It is where big ideas become prioritized roadmaps, aligned to value, feasibility, and timing. Top Product Managers (PMs) sequence features, manage dependencies, and adapt plans as new signals emerge. This skill ensures your roadmap is not just a timeline; it is a tool for impact.
Personas & Scenarios
Great product managers don’t just build for “users”—they build for real people with real emotions, goals, and frustrations. The Personas & Scenarios competency equips PMs to deeply understand their audience and translate that empathy into better product decisions. It’s not just about creating fictional characters—it’s about grounding decisions in behavioral data, real feedback, and evolving needs.
This competency emphasizes techniques like Jobs-to-be-Done, User Story Mapping, Empathy Mapping, and Scenario-Based Design. These tools help PMs visualize how different users interact with the product, what drives their behavior, and where they experience friction or delight.
Popular Approaches Include:
- Empathy Maps
- Jobs-to-be-Done (JTBD)
- Behavioral Segmentation
- Persona-Driven Development
- Scenario-Based Design
- Continuous Discovery
AI Prompt Library Includes Prompts To:
- Create rich personas using real data
- Develop JTBD statements to capture underlying needs
- Build user journey scenarios that spotlight friction points
- Identify underserved segments from product usage data
- Update personas with new qualitative insights
- Ideate features around user “Moments of Truth”
- Define negative personas to clarify product-market fit
This competency turns user understanding into a product advantage—anchoring design, prioritization, and messaging in real human insight.
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*Personas & Scenarios
Requirements Management
Product managers skilled in Requirements Management translate broad business goals into precise, testable, and agile requirements. This competency ensures clarity across cross-functional teams and anchors development efforts in real user value. Top PMs view requirements as evolving assets, shaped by discovery, prioritized by impact, and refined through continuous feedback loops.
Effective PMs use lean documentation, collaborative frameworks, and structured story writing to drive alignment without slowing agility. They empower teams with user stories that are small, valuable, and testable—ready for execution without ambiguity.
Popular Approaches Include:
- User Story Mapping
- MoSCoW Prioritization
- Impact Mapping
- Three Amigos Discovery Workshops
- INVEST Criteria for User Stories
- Behavior-Driven Development (BDD)
- Product Backlog Refinement
AI Prompt Library Includes Prompts To:
- Translate business goals into Epic-level user stories
- Prioritize features using the MoSCoW method
- Break Epics into INVEST-compliant user stories
- Define BDD-style acceptance criteria
- Generate discussion points for “Three Amigos” sessions
- Outline MVP scope with testable hypotheses
- Identify requirement-related risks and mitigation
- Draft feature announcements for delivered requirements
- Design lean requirements documentation strategy
- Create stakeholder interview guides for uncovering business needs
This competency ensures your backlog is strategic, actionable, and continuously aligned to both customer and business value.
You can download the full resource by clicking the button below
*Requirements Management
User Experience Design
Modern product managers know that usability isn’t optional – it’s a competitive advantage. The User Experience (UX) Design competency ensures products are not only functional, but also intuitive, emotionally resonant, and accessible. Great UX goes beyond aesthetics; it drives adoption, loyalty, and satisfaction by reducing friction, lowering cognitive load, and elevating delight at every interaction.
This competency blends frameworks like User-Centered Design (UCD), Design Thinking, and Interaction Design (IxD) to help teams focus on human needs throughout the product lifecycle. From onboarding to accessibility, UX principles scale usability into a business advantage.
Popular Approaches Include:
- User-Centered Design (UCD)
- Design Thinking
- Usability Heuristics (Jakob Nielsen)
- Interaction Design
- Emotional Design
- Accessibility (A11y)
- Information Architecture
AI Prompt Library Includes Prompts To:
- Reduce cognitive load in complex workflows
- Design onboarding flows that deliver fast value
- Enhance feedback mechanisms and emotional experiences
- Improve accessibility across key features
- Conduct usability audits using Nielsen’s heuristics
- Brainstorm UX enhancements that boost user delight
- Plan rapid usability tests
- Create consistent UX patterns across product suites
This competency equips PMs to champion design excellence across the product journey—from empathy to execution
You can download the full resource by clicking the button below
*User Experience Design
Portfolio Management
Great product leaders don’t just ship features—they govern portfolios. The Portfolio Management competency equips product managers to think systemically, balancing value creation, risk mitigation, and resource optimization across a suite of products. It ensures alignment with business strategy while managing short-term priorities and long-term bets.
This competency includes tools like Strategic Alignment Matrices, Resource Planning, and Portfolio Scorecards to evaluate initiatives not in isolation but in relation to the whole. PMs learn to sunset underperforming products, allocate investments across maintenance, growth, and innovation, and make data-informed trade-offs that impact the business at scale.
Popular Approaches Include:
- Strategic Alignment Matrix
- Risk vs. Reward Balancing
- Resource Capacity Planning
- RICE Scoring
- Investment Horizon Grouping
- Value Stream Mapping
- Portfolio Scorecard
- Option Value Thinking
AI Prompt Library Includes Prompts To:
- Evaluate new initiatives against portfolio strategy
- Structure quarterly portfolio reviews
- Retire legacy products with minimal disruption
- Design a balanced resource allocation model
- Track portfolio-wide risk and technical debt
- Craft investment narratives for funding
- Resolve cross-functional prioritization conflicts
- Communicate trade-offs and realignment decisions
This competency empowers PMs to drive strategic clarity and execution maturity—not just across products, but across the entire business.
You can download the full resource by clicking the button below
*Portfolio Management
Product Roadmap
A great roadmap doesn’t predict the future; it aligns the organization around it. The Product Roadmap competency empowers product managers to turn strategy into an actionable sequence of initiatives, features, and bets that deliver impact over time. It’s not a static plan, it is a dynamic narrative that adapts to learning, market signals, and evolving business goals.
This competency blends storytelling with prioritization, stakeholder alignment, and customer-centric planning. PMs learn to create outcome-driven roadmaps that communicate “why” and “what” before jumping into “how” and “when.” The roadmap becomes a decision-making tool, not just a timeline.
Popular Approaches Include:
- Now-Next-Later Roadmaps
- Outcome-Based Planning
- Theme-Based Roadmaps
- Opportunity Solution Trees
- Value vs. Effort Prioritization
- Time Horizons (3 Horizon Framework)
- Rolling Wave Planning
- Roadmap Confidence Levels
AI Prompt Library Includes Prompts To:
- Create a theme-based roadmap that aligns with strategic OKRs
- Prioritize features based on impact and feasibility
- Convert insight into roadmap narratives for stakeholders
- De-risk long-term bets with staged delivery
- Tailor roadmaps for different audiences (execs, sales, engineering)
- Integrate discovery and delivery into one roadmap
- Identify gaps in roadmap based on customer feedback
This competency transforms PMs into strategic communicators who inspire clarity, confidence, and alignment across the product journey.
You can download the full resource by clicking the button below
*Product Roadmap