How to build the right features that your customers will love?

How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one. While deciding on which and how many features to include, keep in mind the core function that your product was built for in the first place. Avoid the pitfall of […]

Focus On Making Emotional Connections With Customers

Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your […]

Common Misconceptions About User Experience Design

Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]

Designing User Experience

designing user experience

Designing User Experience Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Anjali Desai, Director, User Experience Design, Intuit, USA shared her thoughts on designing “User Experience” for global audience. Here are the four takeaways from the Industry Connect session : “Design is not a fine art but it […]