Problem Framing in Design Thinking
Problem Framing in Design Thinking In a world connected by smartphones, GPS, and social media, we have come to expect businesses, hospitals, and governments to deliver personalized experiences to us on any device in real time. While we still go to the store to buy groceries or get on a plane to travel from point […]
5 Compelling reasons why Product Managers should take UX seriously
5 Compelling reasons why Product Managers should take UX seriously We have figured the secret ingredient for successful and most loved products! Did you know why products such as Netflix, Google, Amazon, Zomato, Apple are so popular in the global market? The secret lies in the design and User Experience of the product. In the […]
Design Thinking Is A Key For Product Management
Design Thinking Is A Key For Product Management Muthuraj Thangavel, a Product Manager at SAP Labs and a senior coach and mentor for the topics of Design Thinking, Customer Engagement & Business Model Innovation. Passionate about new product development and business innovation, he holds a USPTO patent and is a recognized speaker who has delivered […]
Design Thinking Is A Way Of Living, A Culture…
Design Thinking Is A Way Of Living, A Culture… With nearly 15 years of experience in User Experience (UX), Sameer Bhiwani brings to the table invaluable knowledge and experience to pass on. As a Principal Interaction Designer at Oracle, he and his team were responsible for several product lines of Oracle. He donned the role […]
5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET
5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET Innovation is one of the most overused words in the business world these days. Companies that are innovating are laying a strong foundation for future growth, while getting ahead of the competition. They are winning, which is why everyone is either innovating or desperately trying to do […]
How to build the right features that your customers will love?
How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one. While deciding on which and how many features to include, keep in mind the core function that your product was built for in the first place. Avoid the pitfall of […]
Focus On Making Emotional Connections With Customers
Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your […]
Common Misconceptions About User Experience Design
Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]
Designing User Experience
Designing User Experience Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Anjali Desai, Director, User Experience Design, Intuit, USA shared her thoughts on designing “User Experience” for global audience. Here are the four takeaways from the Industry Connect session : “Design is not a fine art but it […]