How to Create a Successful Product Launch
How to Create a Successful Product Launch What is a Product Launch Product launch is a strategic and coordinated effort to introduce a new product or service to the market. It is a carefully planned and executed process that involves multiple stages, from ideation and development to marketing and distribution. A product launch goes beyond […]
How Great Product Teams Partner to Solve Customer Problems
How Great Product Teams Partner to Solve Customer Problems Bill and Melinda Gates took the stage at TED 2014 for an interview with Chris Anderson. It was a remarkable interview that gave an insight into the couple’s approach to philanthropy, raising their children while being the richest family in the world, and their shared belief […]
5 Skills to move from Product Management to General Management
5 Skills to move from Product Management to General Management Candace Worley is Vice President and Chief Technical Strategist for McAfee. She manages a worldwide team of Technical Strategists responsible for driving thought leadership and advancing technical innovation in McAfee security solutions. Prior to this role, Candace served as Vice President for Enterprise Solutions for […]
The Other Side of Product – Industry Connect with Mohit Sethi
The Other Side of Product – Industry Connect with Mohit Sethi https://www.youtube.com/watch?v=zzlddKjBlYg&t=36sMohit Sethi, popularly known as “The Accidental Product Manager” looks at products through the lenses of data. He tries to develop usable products without the biases of past design or UX experiences. He prefers data analytics to decide the feature than the other way […]
Keeping Score of the Game Called Product Management – Industry Connect with Raghu Ramanujam
Keeping Score of the Game Called Product Management – Industry Connect by Raghu Ramanujam https://www.youtube.com/watch?v=bq4taxdoxfA Raghu Ramanujam is a Product Manager and entrepreneur with over 2 decades of experience in companies like ZOHO and InMobi, apart from founding his ride sharing platform, PoolCircle. Raghu firmly believes that helping customers succeed is the key measure of […]
BUILDING BLOCKS OF CUSTOMER INSIGHT
BUILDING BLOCKS OF CUSTOMER INSIGHT Many companies begin and many continue without a clear sense of their target customer. Some resist clarifying the target; they want to appeal to as many buyers as possible, and defining a target implies excluding some customers. Others are unable to describe in more than a cursory way who does […]
10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS
10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS To summarize, Report from Kahuna suggest 60% users opt out of Push Notifications, and the opt out rate varies across industries. Here are 10 Commandments to reduce Push Notification opt-outs. 1. You shall remember Push Notifications is not SMS or Email or Tweet. 2. You acknowledge Notifications and […]
INTERVIEWING LIKE A PRODUCT MANAGER
Interviewing Like A Product Manager I’ve interviewed dozens of product management candidates recently, and many didn’t leave much of an impression. Here are some biased thoughts on essential product skills, and how these should shape how product managers interview for jobs. Stating the obvious, every good product manager should be able to segment markets, target […]
5 Critical Checkpoints on the Product Roadmap
5 Critical Checkpoints on the Product Roadmap On any road, there are the usual sign markers showing useful information, locations for services, and sometimes, checkpoints set up by law enforcement authorities. These checkpoints are intended to ensure compliance, e.g., sobriety, seat belts, or in other situations to reroute traffic due to hazardous conditions ahead, e.g., […]