How to Become a Product Manager at Top Indian Startups?
How to Become a Product Manager at Top Indian Startups? Author : Srishti Sharma – Product Marketer In 2019, Zomato launched its “Gold” loyalty program. Within months, it became one of the company’s fastest-growing products and also one of its most controversial. Restaurants protested, users debated its value, and the company had to rethink its […]
How to build product management skills while working full-time?
How to build product management skills while working full-time? Author : Srishti Sharma – Product Marketer In 2011, Facebook hired a young engineer, Parth Detroja, who had no formal product management degree and no prior product management experience. During lunch breaks and after hours, he shadowed product leads, read PRDs, and observed user-testing sessions. He […]
The Two-Sided Brain: Lessons from Switching Between B2B and B2C Product Management
The Two-Sided Brain: Lessons from Switching Between B2B and B2C Product Management Author : Rohan Mitra – Product Manager @ PhonePe In product management, we often talk about the different skills required for B2B versus B2C roles. But based on my experience, the difference goes much deeper that the shift in audience or business model. […]
How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership?
How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership? Author : Reeya Patel – Growth Marketer Moving from a Business Analyst (BA) role to senior product leadership is a common career step. BAs are already the “linchpin” that is so important between the business requirements and technological solutions. But, to be a […]
Product Management in Banking: A Complete Guide
Product Management in Banking: A Complete Guide Author : Srishti Sharma – Product Marketer Walk into any bank today and you’ll notice how much has changed in just a few years. There are mobile apps that allow you to open an account in minutes, buy-now-pay-later features, and many more trying to implement new offerings and […]
Postgraduate Courses in India: Types, Eligibility, and Career Opportunities
Postgraduate Courses in India: Types, Eligibility, and Career Opportunities Graduation is the end of one of the chapters of the lives of thousands of students in India every year. The euphoria of completing college soon becomes another form of confusion: What now? The last three years of your life have been focused on studying commerce, […]
Technology Manager vs. Product Manager: Which Career Path is Better?
Technology Manager vs. Product Manager: Which Career Path is Better? By Srishti Sharma- Product Marketer It is late on a Friday night, and there is a heated debate between a tech team. The backend crashed last week, and half the group is lobbying to do more stability work. The other half says that what is […]
AI-Enabled PM Transforming the Future of Product Leadership
AI-Enabled PM Transforming the Future of Product Leadership Product management is changing significantly. Traditionally, product managers have been using customer feedback and market research and strategic intuition to make decisions. The advent of AI has brought about a new era of AI-product management where data-driven insights, predictive analytics, and automation are transforming the design, construction, […]
Connection Between Product Management and Product Marketing
Connection Between Product Management and Product Marketing A product team’s genuine collaboration is evident. Customers feel the impact, launches go well, and features are in line with actual needs. The close connection between product management and product marketing is the foundation of this synergy. However, these teams feel disjointed in many organizations. Although they are […]