How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership?
How Business Acumen and Strategic Thinking Elevate BAs to Senior Product Leadership? Author : Reeya Patel – Growth Marketer Moving from a Business Analyst (BA) role to senior product leadership is a common career step. BAs are already the “linchpin” that is so important between the business requirements and technological solutions. But, to be a […]
Product Management in Banking: A Complete Guide
Product Management in Banking: A Complete Guide Author : Srishti Sharma – Product Marketer Walk into any bank today and you’ll notice how much has changed in just a few years. There are mobile apps that allow you to open an account in minutes, buy-now-pay-later features, and many more trying to implement new offerings and […]
Postgraduate Courses in India: Types, Eligibility, and Career Opportunities
Postgraduate Courses in India: Types, Eligibility, and Career Opportunities Graduation is the end of one of the chapters of the lives of thousands of students in India every year. The euphoria of completing college soon becomes another form of confusion: What now? The last three years of your life have been focused on studying commerce, […]
Technology Manager vs. Product Manager: Which Career Path is Better?
Technology Manager vs. Product Manager: Which Career Path is Better? By Srishti Sharma- Product Marketer It is late on a Friday night, and there is a heated debate between a tech team. The backend crashed last week, and half the group is lobbying to do more stability work. The other half says that what is […]
AI-Enabled PM Transforming the Future of Product Leadership
AI-Enabled PM Transforming the Future of Product Leadership Product management is changing significantly. Traditionally, product managers have been using customer feedback and market research and strategic intuition to make decisions. The advent of AI has brought about a new era of AI-product management where data-driven insights, predictive analytics, and automation are transforming the design, construction, […]
Connection Between Product Management and Product Marketing
Connection Between Product Management and Product Marketing A product team’s genuine collaboration is evident. Customers feel the impact, launches go well, and features are in line with actual needs. The close connection between product management and product marketing is the foundation of this synergy. However, these teams feel disjointed in many organizations. Although they are […]
Seven Common Pitfalls for New Product Managers and How to Navigate Them
Seven Common Pitfalls for New Product Managers and How to Navigate Them Starting a role in product management can feel rewarding and intense at the same time. The work expects you to handle several things at once, collaborating with different teams, understanding what users actually want, and making decisions that shape the product. Early on, […]
Top 15 Companies to Work for as a Product Manager in 2025
Top 15 Companies to Work for as a Product Manager in 2025 Being a Product Manager (PM) is one of the most sought-after jobs in tech. It’s an exciting role that needs a mix of technical know-how, strategic thinking, and excellent communication skills. If you’re a Product Manager or want to become one, you’ll want […]
Product DNA in an Enterprise v/s a Startup
Product DNA in an Enterprise v/s a Startup By Amit Acharya – VP – Product Retail Checkout at NCR Voyix The differences between enterprises and startups can be stark. Each operates with unique methodologies, challenges, and goals, shaping the very DNA of their product management practices. Understanding these distinctions is crucial for product managers who […]