Why should a Product Start-up Invest in content marketing?

Why should a Product Start-up Invest in content marketing? The genesis of a start-up is when an entrepreneur sees an opportunity to build and deliver value to an audience. Many start-ups make a costly mistake of creating products and businesses which are disconnected to the audience or at-least are not dynamically harmonized to the realities […]

5 Lessons Learned from Henry Ford about Product Management

5 Lessons Learned from Henry Ford about Product Management Below are some things you could learn about product management from Henry Ford. 1. A market is never saturated with a good product, but it is very quickly saturated with a bad one. This lesson from Henry Ford is a pearl of wisdom that’s well worth […]

4 Life Lessons from Entrepreneurship Journey of a Product Manager

4 Life Lessons from Entrepreneurship Journey of a Product Manager Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face challenges and, eventually through struggle and hard work, you succeed. Whether you’re about to begin your path, or are perhaps floundering in the dark and stormy woods along the way. Knowing the […]

Intellectual Property Essentials for Product Leaders

Intellectual Property Essentials for Product Leaders Intellectual property (IP) is recognised globally as an essential asset of companies, defining a company’s worth, market share and its success to a large extent. Failure to identify and protect IP may have a drastic negative influence on your success as a start-up company. It is for this reason […]

Why the world changing and why you need to change?

Developing Awesome Products for Emerging Markets Move over stereotypical professors/trainers with straight faces and serious dispositions and brace yourself to meet an uber cool guru with a passion to mentor entrepreneurs and interests as varied as trekking, reading, travelling, singing and cooking. IPL Faculty and Founder/Mentor at CARMa Venture Services, Nandini Vaidyanathan has over 20 […]

How to Prosper as a Product Manager?

How to Prosper as a Product Manager? As a Product Manager, you don’t work in a vacuum. In fact, most of the execution from the PM’s perspective doesn’t actually involve touching and developing the product itself. Here are the five pillars of Product Management: 1.Develop a Product Sense • Stay clear on your goal  • […]

Can Service be a Product?

Can Service be a Product? What one customer sees something as a service, another might see it as a product? For example, say a cell phone company provides a phone, which could be seen by the customer as a product which allows them to make calls and send/receive text messages and accessing other apps and […]

Are you planning to go the extra mile to succeed?

Are you planning to go the extra mile to succeed? The world is changing. With the challenges facing us on a global level (sustainability, health, environmental protection etc) there is a new need for companies and organizations to integrate technical and business skills to solve these difficult problems. IPL participants can easily fill this gap. […]

How companies use Big Data to help their customers?

How companies use Big Data to help their customers? Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour them for competitive advantage. Nearly all of this discussion, though, revolves around consumer trends, marketing guidance, […]