Mastering User Experience: Design Metrics that Drive Success
Mastering User Experience: Design Metrics that Drive Success By Gaurav Mathur – Head, User Experience (UX) Design, Myntra Have you ever wondered what makes a product truly great? The answer lies not in intuition, but in cold, hard data. This blog delves into the world of product design metrics, the secret language that unlocks insights […]
Taking Products to Market: Strategies for Success
Taking Products to Market: Strategies for Success By Somil Agrawal – Senior Vice President, Head of Marketing, Shiprocket In today’s ever-evolving and competitive business landscape, getting your new products to market successfully has become a dynamic endeavor requiring a strategic approach. Whether you are a startup founder, a product manager, or an aspiring entrepreneur, understanding […]
Unraveling the Strategic Relations of North Star Metrics in Product Management
Unraveling the Strategic Relations of North Star Metrics in Product Management By Nilesh Dalvi – Senior Manager Product Management at Adobe In this blog, we will discuss the importance of actionable metrics in achieving product goals and how they impact product strategy. We will explore the concept of breaking down north-star metrics into mutually exclusive […]
The Ultimate Guide to AI Resources for Product Managers
The Ultimate Guide to AI Resources for Product Managers In product management, staying ahead of the competition is crucial. With the advent of artificial intelligence (AI), product managers now have access to powerful tools that can transform the way they work. Imagine a world where AI helps you predict customer needs, streamline your workflow, and […]
A Transformative Journey through the Executive MBA Program at Institute of Product Leadership
A Transformative Journey through the Executive MBA Program at Institute of Product Leadership About the Author Haripriya Sivaramakrishnan is a Product Leader and an alumna of Executive MBA in Product Leadership at the Institute of Product Leadership & CMR University. I’m Haripriya, an alumna of the Institute of Product Leadership (IPL), and I want to […]
The Role of Communication in Product Management
The Role of Communication in Product Management As a product manager, one of your core responsibilities is to define the product vision and communicate it to the other teams. You will spend a significant amount of time talking to the customers, gathering their feedback, and conducting market research.But why is good communication considered a superpower […]
Strategic Insights: Demystifying STP Marketing for Unlocking Growth
Strategic Insights: Demystifying STP Marketing for Unlocking Growth Our Popular Product Management Programs Our Trending Product Management Programs Product Management Certification Post Graduate Program in Product Management Associate Product Manager Certification Strategy & Leadership Certification By Tanwistha Gope – Product Marketing Manager at Zeotap In the ever-evolving landscape of business, the wisdom of avoiding an attempt […]
How is AI Product Management different from Traditional Product Management?
How is AI Product Management different from Traditional Product Management? By Vamsi Krishna Vutukuru – Head of Product and GTM, AWS Computer Vision, Amazon Web Services Today, with the help of evolving technology and market, the role of a product manager has become more diverse with the integration of AI. So what is different in […]
What is product strategy? How to create a good product strategy?
What is product strategy? How to create good product strategy? In the world of business, every company strives to achieve certain goals and objectives. These goals are often driven by a company’s mission and vision. However, it is important to have a clear product strategy in order to align with the overall company strategy and […]