A Guide to the Role of Fintech Product Manager

A Guide to the Role of Fintech Product Manager Whenever you make a fast payment through an app, or monitor your investments online, someone with great expertise is in the background making sure everything works flawlessly and securely. It is a Fintech Product Manager who plays a crucial role in taking complex financial ideas and […]

Product Marketing Manager Roles and Responsibilities: Bridging Product and Market Dynamics

Product Marketing Manager Roles and Responsibilities: Bridging Product and Market Dynamics About the Author In the intricate realm of product management and marketing, the role of a Product Marketing Manager serves as a pivotal link between product development, marketing strategy, and customer engagement. It’s a multifaceted position that requires versatility, strategic thinking, and effective stakeholder […]

Everything You Need to Know About Certified Associate Product Manager Program

Everything You Need to Know About Certified Associate Product Manager Program Starting a career in product management can be exciting yet challenging. With so many aspects to learn, from understanding customer needs to developing successful products, it can feel overwhelming to know where to begin. That’s where the Certified Associate Product Manager (CAPM) program comes […]

Application of Generative AI in Product Management

Application of Generative AI in Product Management By Amit S – Assistant Vice President – Growth & Strategy, Accenture In product management, generative AI has emerged as a very powerful tool for revolutionizing many of its aspects. From market analysis, segmentation, persona development, and personalization to analyzing the competitive landscape of a product, generative AI […]

5 Easy Steps of Product Positioning Process

5 Easy Steps of Product Positioning Process By Manila Rauniyar – Senior Director Product Marketing at Clear Effective product positioning is fundamental to the success of any marketing strategy, especially when introducing a new product to the market. Positioning involves carving out a distinct space in the minds of potential customers, ensuring that your product […]

The Power of User Stories in Product Management | Benefits of EPIC

The Power of User Stories in Product Management | Benefits of EPIC By Sandeep Manepalli Gururaj – Sr. Product Manager – CRM at Pegasystems In product development, user stories act like the backbone of agile methodologies, which guide teams through the process of building and improving products. User stories are important for product managers to […]

Metrics and Data for Product Managers | Product Manager Competencies

Metrics and Data for Product Managers | Product Manager Competencies By Arun Singhal – ex- Director of Product Management Google Today, product management has become a lot more data driven and data oriented. A lot of product managers are not good at this skill especially in their early career, so it’s very important to build […]

What is the role of UX Design? | Why is User Experience so important?

What is the role of UX Design? | Why is User Experience so important? By Ravi Gururaj – Founder & CEO, QikPod In product management, the role of UX has become more important than ever. The user experience, often abbreviated as UX, can make or break a product’s success. UX basically means the overall interaction […]

4 Ways to Master Your Leadership Skills in Product Management

4 Ways to Master Your Leadership Skills in Product Management By Puja Lakhlani – Head of Product Management @ UST Product Engineering The ability to empower, inspire, set the direction, and guide your team, or the entire organization is called leadership. It is a very important skill in product management because every product manager, or […]