The Science of Good Storytelling

The Science of Good Storytelling In 2009 Rob Walker, a journalist, experimented to find out if “storytelling really is the most powerful tool of all” and in order to do this he went on his computer and bought 200 objects from eBay. The average price of the objects was about 1$. He called 200 authors […]

A Guide to the Role of E-commerce Product Manager

A Guide to the Role of E-commerce Product Manager Online shopping has long become part of daily life, and it is no accident why the experience appears fluid and hassle-free. Behind every successful e-commerce site is an aspiring professional ensuring everything goes on like clockwork: the e-commerce Product Manager. The task revolves around making an […]

Fundamentals of Product Positioning that You Must Know

Fundamentals of Product Positioning that You Must Know By Manila Rauniyar – Senior Director Product Marketing at Clear In product management, product positioning is one of the major foundations for success. It is an important determinant that decides how a product is perceived in the market. It is a critical area of work within the […]

The Dynamic Role of AI in Future Product Landscape

The Dynamic Role of AI in Future Product Landscape By Dhruv Rastogi – VP & Head of Data Science at IKS Health AI product management involves solving customer problems using data enabled by artificial intelligence and machine learning. In the past, data was mostly used for analytics, where once the product is launched, you would […]

Decoding Flipkart: The Art of Strategic Decision-Making Through Data and Technology

Decoding Flipkart: The Art of Strategic Decision-Making Through Data and Technology By Ravi Vijayaraghavan – VP & Head – Analytics and Decision Sciences, Flipkart In product management, strategic decision-making is one of the most important factors behind making a successful product. You must be well aware that Flipkart is one of the biggest e-commerce giants […]

MediaTek product manager interview questions

MediaTek product manager interview questions MediaTek, a leading semiconductor company, is known for its innovative approach to technology and development. As such, landing a product manager role at MediaTek requires not only a strong understanding of product management principles but also a good grasp of the technical aspects specific to the semiconductor industry. This blog […]

Mastering Differentiation in Product Management | Why it matters?

Mastering Differentiation in Product Management | Why it matters? By SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle In product management, mastering product differentiation is a crucial element for product success. Differentiation is about establishing uniqueness and superiority in your product compared to the alternatives and competitors in the market. Often, this is […]

What is a Product Sense? A Deep Dive into the Heart of Product Management

What is a Product Sense? A Deep Dive into the Heart of Product Management By Malay Krishna – Lead Product Manager at Vyapar Having a product sense is the ability of product managers to consistently design products or make changes to existing products that have the intended impact on their users. Great product sense is […]

Decoding Metrics in Data Product Management

Decoding Metrics in Data Product Management By Ashish Singru – Senior Director of Data Science Analytics at eBay. Decoding data is paramount for product managers seeking to achieve data-driven success in product management. As product managers, you are required to navigate and play three games. These are- the attention game, transaction game, and productivity game. […]