Effective Ways to Offer an Extraordinary Product or Service
Effective Ways to Offer an Extraordinary Product or Service By Michael John Patterson – Chief Strategist at BETTROI Success in business comes from making products and services that customers really connect with. This blog delves into the innovative backward approach, a strategy that starts with understanding and captivating your target audience from the very beginning. […]
The Future of Business Analytics: Insights from Technology-Driven MBA Programs
The Future of Business Analytics: Insights from Technology-Driven MBA Programs Success depends heavily on making informed decisions, and these decisions are increasingly driven by data. Companies that can leverage business analytics to gain insights into their operations, customer behaviors, and market trends have a distinct advantage over their competitors. With the explosion of big data […]
Being a successful product leader in a fast changing world
Being a successful product leader in a fast changing world By Rajeev Srivastava – Director of Product Management at Google The role of a product manager has never been more critical or complex. Tasked with balancing strategic vision, customer needs, and operational execution, product managers stand at the crossroads of innovation and practicality. They are […]
Exploring the Benefits of an AI-Enhanced MBA Curriculum
Exploring the Benefits of an AI-Enhanced MBA Curriculum Businesses today are evolving rapidly, and technology is at the core of this change. Companies like Amazon use AI to forecast demand and streamline supply chains, while Tesla leverages machine learning to improve autonomous driving. These examples show how essential it is for leaders to understand both […]
Leadership as a Product Manager
Leadership as a Product Manager By Parul Goel: Director of Product Management at Indeed.com Building a strong reputation as a product manager is more than just about skills and knowledge—it’s about adopting the right mindset. In product management, how one thinks and approaches one’s role can significantly impact success. Shifting to a business owner mentality, […]
How I Transitioned From Product Manager to Product Leader
How I Transitioned From Product Manager to Product Leader Virendra Jibhe -Product Leader at ACG Career transitions are never easy. Whether you’re switching industries, climbing the corporate ladder, or stepping into a new leadership role, each transition brings a unique set of challenges. For me, moving from product management to product leadership was more than […]
Advocating better Customer Experiences using Behavioral Game Theory
Advocating better Customer Experiences using Behavioral Game Theory By Jeffery Dernbach – Speaker, Presenter, Lecturer, Researcher at jefferydernbach.com As designers, we often encounter a familiar cycle. Despite our best efforts and rigorous application of human-centered design principles, our pitches sometimes fall flat. This recurring challenge prompted me to explore how game theory could illuminate and […]
Behind the Scenes: How the MBA in Technology Management Offers Real-World Learning
Behind the Scenes: How the MBA in Technology Management Offers Real-World Learning In the current economy, staying ahead demands more than theoretical knowledge. For instance, consider a mid-level IT professional navigating a challenging product launch. The ability to apply strategic frameworks, manage teams effectively, and solve real-world problems under pressure can determine the success of […]
How I Transitioned from Engineering to Product Management
How I Transitioned from Engineering to Product Management Deepak Sharma – Product Manager at Google Changing careers is rarely a straight path. For many of us, it’s a winding journey, often driven by curiosity, new passions, or the desire for a different challenge. I’ve always believed that stepping out of your comfort zone is the […]