Life at IPL

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love a challenge of owning the outcomes in their role.

We are on a mission to create 10,000 product and tech leaders in India!

Founded in 2012, the Institute of Product Leadership is India’s first B-School for Product, Technology, and Data science managers, focusing exclusively on Product Leadership to transform technology executives into future product managers & industry leaders.

Headquartered in California, USA, Institute of Product Leadership designs and delivers career growth acceleration programs for senior product professionals to fast track their career path transformation right from building innovation to productizing in global and emerging markets.

Inside Sales Specialist

About Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for  product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was  formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed  for professionals, enabling them to accelerate their careers, transform into a leadership role and internalize  entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and  that of emerging markets. At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design,  Strategy & Leadership with state-of-the-art consumer-grade learner experience that will separate us from  the competition. Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven  and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Description

Job Title: – Inside Sales Specialist

Location:– Bangalore (Onsite)

As the sales linchpin for the Executive programs at IPL you will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.

The kind of person we are looking for

  • You are results-driven and a competitive sales rep who actively seeks out and engages customer prospects.
  • You must be comfortable making dozens of calls per day, generating interest, qualifying prospects and closing sales.
  • You get stuff done whatever it takes and drive other’s to completion.
  • You don’t already know everything but you love to learn.

Work Experience

1 yr – 5 yrs in Inside Sales / Business Development / Career Counseling.

Responsibilities in this role

  • Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
  • Conversion of leads received through various marketing channels
  • Understand customer needs and requirements
  • Work on account development and closure
  • Close sales and achieve monthly, quarterly and yearly quotas
  • Perform effective online demos to prospects
  • Consistently achieve revenue targets enlined with the team/organizational objectives

Qualifications & Requirements

  • Experience in Executive education, EdTech is a plus
  • Minimum 6 months of telesales experience
  • Graduation is mandatory
  • Proven inside sales experience
  • Track record of over-achieving quota
  • Strong phone presence and experience dialing dozens of calls per day
  • Experience working with LeadSquared, Salesforce or similar CRM
  • Excellent verbal and written communications skills
  • Strong listening and presentation skills
  • Ability to multitask, prioritize, and manage time effectively
Executive

Presales Specialist

About the Institute of Product Leadership: 

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their careers, transform into leadership roles and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets. 

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer-grade learner experience that will separate us from the competition. 

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven, and multi-faceted people who love the challenge of owning the outcomes in their role. 

Job Description

Job Title:– Presales Specialist

Location:– Bangalore (Onsite)

What will you do?

  • You will be responsible for finding the potential prospect and qualifying the leads through cold-collings.
  • Engaging in all lead stages of the pre-sales life cycle for discovery calls and product demos.
  • Generating interest in counseling sessions
  • Scheduling the qualified/counseled/right prospects calendar calls with the Academics Counsellor for the product discussion
  • Accountable for creating verified and good quality Lead Funnel for Academic Counselors

What we are expecting from you!

  • Knowledge of Lead Generation
  • Should be able to dial 100-150 calls per day
  • Should be able to understand the products and able to provide a solution
  • Should have excellent communication skills for a healthy discussion
  • Cold Calling
  • Knowledge of maintaining leads on CRM.
  • Experience required:- 0-2 years
  • Graduation or Post Graduation from the relevant field

Admissions Director

About the Role

We are seeking a highly motivated and experienced Admissions Director to lead the enrollment efforts for our MBA program. The ideal candidate will have proven experience in full-time MBA admissions, outreach strategies, and student recruitment at leading universities or business schools. This role is pivotal in driving program growth, building relationships, and ensuring that the admissions process is seamless, engaging, and aligned with the institution’s brand and academic objectives.

Key Responsibilities:

  • Lead the admissions process for the TMBA program, from inquiry to enrollment.
  • Develop and execute outreach strategies to attract high-quality candidates.
  • Build and nurture relationships with potential applicants, alumni, industry partners, and academic networks.
  • Plan and participate in recruitment events, webinars, seminars, and campus visits.
  • Collaborate with marketing teams to create promotional campaigns and content tailored for prospective students.
  • Manage and mentor the admissions team, ensuring targets and timelines are met.
  • Analyze admission trends, provide feedback to leadership, and refine strategies for continuous improvement.
  • Ensure compliance with academic policies, data privacy, and ethical recruitment practices.
  • Report directly to senior management on admissions pipeline, conversion rates, and outreach effectiveness.

Location

Bangalore, India

Work Experience

8 – 15 years

Employment Type:

Full-time (6 days a week, on-site)

Compensation:

Based on performance and interview outcome

Required Qualifications:

  • 8 – 15 years of experience in full-time MBA admissions, preferably in universities or recognized business schools.
  • Demonstrated expertise in outreach, lead generation, and candidate engagement.
  • Strong communication, negotiation, and relationship-building skills.
  • Ability to work in a fast-paced environment and manage multiple projects.
  • Experience working with cross-functional teams including marketing, faculty, and administration.
  • Results-driven mindset with the ability to analyze data and translate it into actionable insights.
  • Must be willing to work 6 days a week on-site and be actively involved in student interactions and events.

Preferred Qualifications:

  • Experience with digital lead generation tools, CRM systems, and admission platforms.
  • Familiarity with international admissions processes and student visa guidelines.
  • Knowledge of current trends in MBA education and industry expectations.

Compensation:

  • Competitive salary based on qualifications and experience.
  • Final compensation will be determined based on interview performance and alignment with organizational needs.
  • Incentives linked to admission targets and program growth. expectations.

SEO and Answer Engine Optimization Manager

Location: Bangalore (Onsite)

About the Institute of Product Leadership (IPL)

Founded in 2012, the Institute of Product Leadership (IPL) is Asia’s first B-School dedicated to accelerating the career paths of working professionals with outstanding potential for innovation and leadership. With campuses in Bangalore, Pune, and Houston, IPL offers accredited and certification programs that blend real-world insights with cutting-edge frameworks through a unique experiential pedagogy of “Learning by Doing” in Product, Design, Strategy, Leadership, and Applied Data Science.

Our mission is to create 10,000 product and tech leaders within five years, and we are looking for a Growth Marketing Manager who will play a critical role in driving admissions and revenue
growth

About the Role

The SEO and Answer Engine Optimization Manager is a hands-on role focused on strengthening the organic visibility of the Institute of Product Leadership across search engines and across AI-driven search experiences. The responsibility includes building and improving search rankings, preparing content for AI answer inclusion, structuring data for accurate recognition, strengthening authority signals and driving consistent organic contribution to admissions. This role requires deep execution ability and strong ownership across both SEO and Answer Engine Optimization.

Key Responsibilities:

Organic Growth Strategy
  • Develop and manage a complete SEO roadmap for all IPL properties, including program pages, blogs, resource hubs, and event pages.
  • Conduct detailed keyword research based on intent, competition and program relevance.
  • Map search pathways for Product Management, Product Leadership, Technology Management and related career categories.
  • Plan long term search visibility initiatives using structured content, topical authority and internal linking.
  • Ensure the website maintains a stable and search-oriented structure that supports high quality organic traffic.
On Page SEO
  • Write and optimize page level elements including titles, descriptions, headers and semantic structures.
  • Ensure content is aligned to search intent, factual accuracy and user clarity.
  • Improve page content depth and layout for readability and search performance.
  • Create on page templates that support consistent quality across all content types.
  • Review published content regularly to maintain alignment with program information and search expectations.
Off-Page SEO and Authority
  • Identify and secure high credibility references and placements that strengthen domain authority.
  • Build relationships with external platforms that provide relevant citations for product and technology education.
  • Monitor all external mentions to ensure IPL is represented accurately and consistently.
  •  Study competitor visibility and adjust authority-building activities based on gaps and opportunities.
Technical SEO
  • Conduct regular audits of the entire website to ensure correct indexing and crawl health.
  • Work with the technology team to improve core performance metrics, load times, and mobile readiness.
  • Fix issues related to redirects, sitemaps, broken links, and incorrect page signals.
  • Maintain clean URL structures and ensure all critical pages are discoverable and stable.
AI Engine Optimization
  • Prepare IPL content for accurate appearance in AI-generated answers, recommendations, and summaries.
  • Create structured factual content blocks that AI systems can easily reference.
  • Maintain verified details such as program outcomes, fees, durations, eligibility, faculty information and special highlights.
  • Strengthen IPL entity understanding so AI systems identify and categorize the institute correctly.
  • Monitor how AI platforms interpret and display IPL content and correct any inconsistencies.
  • Develop content structure that increases the chances of being included and cited in AI driven responses.
Structured Data and Schema
  • Create and maintain structured data for programs, FAQs, how to content and organization details.
  • Ensure schema covers all required elements for enhanced search visibility and AI recognition.
  • Monitor structured data performance using available tools and update it as website content evolves.
  • Verify that structured data supports the factual clarity needed for accurate AI response generation.
Content Optimization and Search Readiness
  • Work with the content team to create search-aligned content calendars based on keyword priority, audience demand and program goals.
  • Build pillar and cluster structures for search categories such as Product Management Careers, MBA related searches, and emerging technology roles.
  • Ensure all content is well structured, factual, clearly written and consistent with IPL narratives.
  • Integrate faculty insights, alumni outcomes and industry examples to strengthen authority.
  • Provide detailed briefs for content writers focusing on clarity, structure and accuracy.
Performance and Analytics
  • Track keyword rankings, organic conversions, traffic quality, and user behaviour.
  • Monitor IPL visibility across AI search responses and record where IPL appears in generated answers.
  • Measure parameters related to AI search presence, including
    AI visibility share
    AI citation count
    AI result position
    AI answer inclusion rate
    Entity recognition accuracy
    Factual consistency across AI responses
    AI discovery queries
    AI traffic contribution
  • Build weekly and monthly dashboards that combine traditional search metrics and AI search visibility.
  • Identify issues, propose improvements, and drive experiments to enhance organic and AI-based visibility.
  • Share insights with leadership teams and present clear action plans.
Cross-Functional Collaboration
  • Work with Product Marketing on program positioning, page narratives, and content accuracy.
  • Collaborate with Admissions to understand lead quality, conversion journeys, and traffic outcomes.
  • Partner with Performance Marketing to balance organic and paid leads and reduce overall acquisition cost.
  • Align content and search planning with events
What Success Looks Like
  • IPL content appears consistently in AI-driven search outputs, summaries, and recommendations.
  • Strong improvement in keyword rankings across all priority clusters.
    Growth in high-intent organic traffic that contributes to admissions.
  • Increase in organic Sales, Accepted Leads with improved lead quality.
    Higher factual accuracy in AI search interpretations of IPL programs.
  • Clear visibility of IPL data in structured formats recognised by search and AI systems.
  • Better organic contribution to the overall revenue pipeline.

Required Skills and Experience

  • 5-6 years of experience in SEO or organic growth roles.
  • Understanding of AI engine behaviour in search and answer generation.
  • Strong knowledge of technical SEO, including indexing, structured data, sitemaps, and performance.
  • Ability to guide content teams with clear briefs and factual clarity.
  • Experience in search and analytics tools, including GA4, Google Search Console, and major SEO platforms.
  • Strong analytical and problem-solving capability.
  • Experience in education or B2C funnels is a strong advantage.

Events Marketing Specialist

About the Institute of Product Leadership:

Founded in 2012, the Institute of Product Leadership (IPL) is essentially a growth incubator that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of “Learning by Doing” in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science. 

We are on a mission to create 10,000 product and tech leaders in 5 years! 

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Description

Job Title:Events Marketing Specialist 

Location:Bangalore Onsite
 

Responsibilities:

  • Host / moderate offline & online events (must-have)
  • Develop and implement comprehensive marketing strategies for online and offline events, focusing on attendee acquisition, engagement, and retention.
  • Create and execute targeted outreach campaigns to drive attendance and engagement at events
  • Create engaging content for event landing pages, emails, and promotional materials to drive registration and attendance.
  • Manage end-to-end event logistics, including venue selection, vendor coordination, budget management, and on-site support.
  • Oversee the registration process for online and offline events, ensuring a smooth and efficient experience for attendees.
  • Actively promote events through various channels to maximize registration numbers, including email marketing, social media, and partnerships.
  • Design and optimize event registration processes and forms to enhance user experience and maximize conversion rates.
  • Coordinate with speakers, sponsors, and exhibitors to ensure timely delivery of materials and logistics for both online and offline events.
  • Collaborate with internal teams and external partners to ensure seamless integration of events into the overall marketing strategy.
  • Utilize data-driven insights to continuously refine event strategies and improve ROI.
  • Maintain event portals and listings on relevant platforms to increase visibility and attract attendees.
  • Manage relationships with vendors and negotiate contracts to ensure cost-effectiveness and high-quality service delivery.
  • Create and maintain event documents, including agendas, speaker bios, and presentation materials.
  • Monitor event performance metrics, analyze results, and generate reports to track progress and identify areas for improvement.
  • Stay updated on industry trends and best practices in event marketing and email marketing, sharing insights with the team regularly.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Event Management, or related field.
  • 3-4 years of hands-on experience in event management/marketing roles.
  • Proven track record of successfully driving registration and attendance for online and offline events.
  • Proficiency in event management software (e.g., Eventbrite, Cvent) and email marketing platforms 
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Detail-oriented with a focus on quality and accuracy.
  • Analytical mindset with the ability to interpret data and metrics to drive decision-making.
  • Ability to adapt to changing priorities and work well in a fast-paced environment.

Growth Marketer

About the Institute of Product Leadership:

Founded in 2012, the Institute of Product Leadership (IPL) is essentially a growth incubator that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of “Learning by Doing” in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science. 

We are on a mission to create 10,000 product and tech leaders in 5 years! 

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Description

Job Title:Growth Marketer
 

Location:Bangalore Onsite
 

The kind of person we are looking for:

  • You thrive in environments where revenue accountability matters and enjoy owning business outcomes
  • You are a growth hacker at heart who experiments, learns fast, and optimizes even faster
  • You can reactivate leads, move prospects across funnel stages, and design growth hacks to boost revenue impact
  • You get things done and inspire others to deliver
  • You are not here just for a job, but to build a career in scaling growth in the education space

Key Responsibilities:

  • Create and implement revenue-focused growth strategies to directly drive admissions and revenue targets
  • Build organic growth engines through SEO, AEO, content marketing, communities, and partnerships to reduce dependency on paid channels
  • Design reactivation campaigns to revive dormant leads and accelerate funnel movement
  • Optimize every stage of the AAARRR funnel (Acquisition, Activation, Retention, Referral, Revenue, Reactivation) to maximize conversions
  • Develop and test innovative growth hacks to increase Lifetime Contribution (LTC), reduce Customer Acquisition Cost (CAC), and shorten sales cycles
  • Optimize IPL’s discoverability in AI-driven platforms (Google SGE, ChatGPT, Perplexity, and other AI engines) through AEO strategies
  • Strengthen alumni and student engagement programs to drive retention, upsells, and referral-led growth
  • Use advanced analytics to track funnel performance, identify bottlenecks, and inform growth decisions with clear ROI impact
  • Collaborate with sales, marketing, and product teams to align growth initiatives with revenue KPIs

Qualifications:

  • Minimum 4 years of proven experience in growth marketing with a strong track record of delivering revenue growth, preferably in EdTech or a similar industry
  • Demonstrated hands-on experience in driving growth marketing initiatives end-to-end, from acquisition and funnel acceleration to lead reactivation and retention strategies
  • Proven expertise in reducing CAC, improving LTV, and driving measurable funnel optimization outcomes
  • Strong analytical skills with demonstrated ability to interpret funnel and revenue data to make informed, high-impact decisions
  • Experience in setting up dashboards, KPI frameworks, and using tools such as GA4, HubSpot, Mixpanel, or similar platforms for data-driven decision-making
  • Practical experience in organic growth strategies, including SEO, AEO, and content-driven initiatives
  • Excellent communication and collaboration skills to lead cross-functional initiatives
  • Creative and experimental mindset with a history of scaling growth hacks successfully

Content Creator Internship

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Description

Job Title: – Content Creator Intern (On-Camera Narration)

Location:Bangalore

Duration:3 months

About the Role:

  • Become the face of our reels and on-camera storytelling
  • Work in a professional, world-class studio environment
  • Create viral, on-trend content and build your personal brand
  • Collaborate with a creative team that values your ideas and energy

Key Responsibilities:

  • Understand the product and communicate it effectively
  • Feature in reels as the face of the brand
  • Memorize and deliver scripts smoothly and authentically
  • Use expressions, gestures, and posture to enhance storytelling
  • Perform confidently on camera with energy, clarity, and relatability
  • Align content with brand messaging and tone

 

Who You Are:

  • Confident, expressive, and comfortable on camera
  • Skilled in verbal and non-verbal storytelling, including eye contact, hand movements, and emotive expressions
  • Adaptable and open to feedback to continuously improve performance
  • Passionate about creating engaging content for social media

Eligibility Criteria:

  • Students or recent graduates interested in storytelling, acting, or content creation
  • Acting, narration, or hosting experience is a plus but not mandatory
  • Portfolio or past examples of on-camera work is mandatory

Perks of the Internship:

  • Hands-on exposure to professional content creation
  • Opportunity to build a strong digital presence
  • Certificate and letter of recommendation upon successful completion
  • Potential permanent position for top performers

How to Apply

Send your resume along with a short video (1–2 minutes) introducing yourself and narrating a short script of your choice. Ensure your video demonstrates your non-verbal cues like expressions, gestures, and energy. 

Attach your CV and links to previous work (if available) to arnould.joseph@ipl.university

We can’t wait to see how you bring stories to life!

 

Social Media Growth Specialist – LinkedIN

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Title: Social Media Growth Specialist – LinkedIn

Location: Bangalore Onsite

Department: Marketing

Employment Type: Full-time

About the Role:

The LinkedIn Growth Specialist will fully own IPL’s presence on LinkedIn with the objective of increasing influence, visibility, authority positioning, and high quality engagement. This is a specialist role that requires deep expertise in the LinkedIn algorithm, content formats, distribution psychology, and thought-leadership strategy.

A portfolio of LinkedIn posts or pages grown by the candidate is mandatory.

Key Responsibilities:

LinkedIn Strategy and Growth
  • Build and execute a platform-first growth strategy focused on reach, influence, and authority
  • Drive consistent growth in followers, engagement, profile actions, and conversations
  • Create detailed playbooks for content formats, posting cadence, and distribution planning
Thought Leadership and Narrative Building
  • Develop impactful content around Product Management, Technology Management, Leadership and Career transitions
  • Script thought-leadership posts, carousels, opinion pieces and educational content
  • Manage content for leadership handles including founders and faculty
Engagement and Community Development
  • Participate actively in relevant conversations, communities and threads
  • Drive meaningful comment engagement and initiate discussions with industry professionals
Analytics and Optimization
  • Track post performance, engagement quality, dwell time and follower growth
  • Run structured experiments and refine content based on insight-driven patterns
What Success Looks Like:
  • Strong and consistent growth in followers and engagement
  • Increased share of voice in relevant product and tech leadership conversations
  • Higher inbound interest driven organically through LinkedIn
  • Improved credibility and recognition for IPL’s leadership and brand
Required Skills and Experience
  • 3-5  years of LinkedIn-specific growth experience
  • A clear portfolio demonstrating LinkedIn pages or profiles scaled by the candidate
  • Strong storytelling and copywriting ability for professional and thought-leadership content
  • Deep understanding of LinkedIn’s ranking signals, dwell time mechanics and content behavior
  • Strong analytical capability with proven evidence of growth results

Social Media Growth Specialist – Instagram

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

About the Role

The Instagram Growth Specialist will be responsible for rapidly scaling IPL’s presence on Instagram through high-retention reels, strong personal storytelling, creator-style content, and trend-led experimentation.

This is a specialist, creator-style role. The selected candidate will be the face of IPL’s Instagram page and must be fully comfortable appearing on camera, hosting reels, speaking directly to the audience, and recording videos frequently.

A portfolio demonstrating on-camera content, reels, or creator-focused work is mandatory.

Key Responsibilities:

Instagram Strategy and Growth
  • Build a platform-first strategy for reels, stories, carousels and interactive formats
  • Run weekly experiments to improve reach, retention, saves and shares
  • Identify emerging opportunities in Instagram’s algorithm and adapt strategies accordingly
On-Camera Content Creation
  • Appear on camera as the primary presenter for IPL’s Instagram content
  • Record reels, short videos, explainer clips, event-based content and conversational videos
  • Script and deliver creator-style content with strong hooks and retention-focused pacing
  • Maintain a confident, relatable and high-energy screen presence
Reels Production and Creative Storytelling
  • Ideate, script and execute reels with high engaging storylines
  • Guide editors on sequencing, pacing, transitions and creative direction
  • Convert webinars, events and sessions into short-form educational content
Trend Integration and Personality Driven Content
  • Identify early trends and adapt them intelligently to IPL’s context
  • Create content that blends personality, education and entertainment
  • Develop POV videos, myth versus fact content, quick explainers and creator-style insights
Community Building and Engagement
  • Respond to comments, DMs and story interactions
  • Engage with other relevant creators and communities
  • Build a strong aspirational community around product and tech careers
Analytics and Optimization
  • Track reel retention, watch time, saves, shares, reach and follower growth
  • Use insights to improve hooks, narrative style, pacing and posting frequency
  • Maintain weekly dashboards for performance review
What Success Looks Like
  • Strong month-on-month growth in followers and reach
  • High-performing reels with strong retention and engagement
  • Strong presence and recognition of the IPL brand through creator-style content
  • Increased event interest, program visibility and brand recall from Instagram
  • A loyal, high-engagement community built around career growth and product leadership
Required Skills and Experience
  • 3-4 Years of Instagram-specific growth experience
  • A strong portfolio of reels or Instagram accounts featuring on-camera presence
  • Strong storytelling, scripting and hook-writing ability
  • Comfortable speaking on camera and leading creator-style content
  • Good understanding of Instagram’s algorithm and content behavior patterns
  • Ability to work quickly, creatively and analytically

Social Media Growth Specialist – YouTube

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Title: Social Media Growth Specialist – YouTube

Location: Bangalore Onsite

Department: Marketing

Employment Type: Full-time

About the Role:

The YouTube Growth Specialist will lead IPL’s YouTube strategy across long-form videos, Shorts, playlists and series. The role focuses on retention-driven storytelling, CTR improvement, YouTube SEO and audience expansion.

A portfolio showing channels, videos or series grown by the candidate is mandatory.

Key Responsibilities:

YouTube Channel Strategy
  • Build a complete content strategy across long-form, Shorts and playlists
  • Define content pillars aligned to product careers, tech leadership and industry insights
  • Structure playlists, metadata and channel layout for maximum discoverability
Content Creation and Production
  • Ideate and script long-form videos, interviews, explainer content and expert features
  • Guide editors on narrative flow, pacing, retention structuring and visual storytelling
  • Convert long-form content into Shorts optimized for discovery
YouTube SEO and Optimization
  • Optimize titles, thumbnails, descriptions, tags and chapters
  • Conduct A and B tests for thumbnails and title formats
  • Improve watch time, click-through rate and audience retention curves
Analytics and Growth
  • Track average view duration, CTR, returning viewers, session growth and subscriber additions
  • Run experiments to improve content performance and viewer behavior patterns
Community Development
  • Manage comments and community posts
  • Build engagement loops and nurture loyal subscriber groups
What Success Looks Like:
  • Strong month-on-month subscriber growth
  • High retention and watch time across videos
  • Optimized thumbnails and titles resulting in better CTR
  • Effective Shorts driving new audience discovery
  • Clear improvement in returning viewer metrics
Required Skills and Experience:
  • 3-6 years of YouTube-specific growth experience
  • A proven portfolio demonstrating video or channel growth
  • Strong ability to script for retention and narrative clarity
  • Deep understanding of YouTube’s SEO and ranking mechanisms
  • Strong analytical ability to interpret retention graphs and performance metrics

Events Outreach Executive

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL’s programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Description:

Job Title:- Events Outreach Executive
Location:- Bangalore (WFO)

Job Summary:

The Events Outreach Executive will spearhead corporate outreach initiatives, manage and coordinate influencer marketing efforts, and drive engagement within our community of product and technology professionals. This role requires exceptional communication skills, expertise in digital marketing, and hands-on experience with event planning and execution, including backend logistics.

Key Responsibilities:

1. Corporate Outreach Management:

  • Plan, organize, and host Product Talks and Product Management Workshops in corporate settings.
  • Develop and maintain relationships with corporate partners.
  • Coordinate event logistics and promotion.

2. Influencer Marketing:

  • Identify and manage alumni influencers.
  • Develop strategies to leverage alumni for program promotion.
  • Track and analyze influencer activities.

3. Community Management:

  • Drive community-building initiatives in the product and technology space.
  • Organize events, meetups, and online forums for networking and collaboration.
  • Develop content to keep the community engaged.

4. Digital Marketing and Event Backend Management:

  • Utilize digital marketing tools to promote events.
  • Manage event backend work, including technical setups and data management.
  • Analyze event data for continuous improvement.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 1 year of experience in event management, corporate outreach, community management, or a related role.
3. Proven experience in hosting events.
4. Hands-on experience managing event operations.
5. Excellent communication and interpersonal skills.
6. Strong organizational skills and attention to detail.
7. Proficiency in event management software and marketing tools.
8. Energetic and outgoing personality with a passion for networking.
9. Creative thinker with innovative outreach strategies.
10.Strong problem-solving skills and adaptability.