Sales Enablement
Equipping Teams, Accelerating Conversions
Great product managers don’t just build features—they equip sales teams to win. The Collateral & Sales Tools competency ensures product value is communicated with clarity, consistency, and commercial impact. Top PMs embed themselves in the sales motion, translating product strategy into actionable, persuasive collateral. The goal: reduce friction, improve win rates, and scale with reusable assets.
Collateral & Sales Tools – Summary for Product Managers
Great product managers don’t just build features—they equip sales teams to win. The Collateral & Sales Tools competency ensures product value is communicated with clarity, consistency, and commercial impact. Top PMs embed themselves in the sales motion, translating product strategy into actionable, persuasive collateral. The goal: reduce friction, improve win rates, and scale with reusable assets.
From battlecards and pricing FAQs to one-pagers and case studies, this competency supports modular, value-based content creation aligned to the buyer journey. It’s not about creating more material—it’s about creating the right material for the right moment.
Popular Approaches Include:
- Sales Enablement Flywheel
- Value-Based Selling
- Battlecard Strategy
- Buyer Journey Alignment
- Pricing Strategy Frameworks
- Modularity & Atomization
AI Prompt Library Includes Prompts To:
- Create executive summaries for enterprise decks
- Generate competitive battlecards
- Draft customer-facing one-pagers
- Script 90-second product demos
- Outline sales playbooks for pricing objections
- Design case study templates
- Announce new internal sales tools
- Create pricing model FAQs
- Summarize product updates for sales
- Build frameworks to gather sales feedback
This competency empowers PMs to drive go-to-market success through smart, scalable sales enablement.
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Lead Generation & Presales – Summary for Product Managers
Smart product managers understand that growth starts long before a user signs up. The Lead Generation & Pre-sales competency equips PMs to drive qualified demand by optimizing every touchpoint in the early buyer journey—from awareness to lead qualification. Great PMs work closely with marketing and sales to refine ICPs, accelerate conversions, and prioritize the right leads through data-driven experimentation.
This competency merges product-led growth with content strategy, CRM scoring, and funnel analytics to create a seamless, scalable system that turns top-of-funnel engagement into sales pipeline momentum.
Popular Approaches Include:
- Product-Led Growth (PLG)
- Ideal Customer Profile (ICP) Definition
- Lead Scoring & Qualification
- Content-Led Acquisition
- A/B Testing Conversion Paths
AI Prompt Library Includes Prompts To:
- Develop detailed ICPs for targeting
- Generate high-intent keywords for PPC campaigns
- Write nurturing email sequences for MQLs
- Define lead scoring models in CRMs
- Design PLG onboarding flows
- Brainstorm ungated content ideas
- Formulate A/B test hypotheses for landing pages
- Create SDR qualification checklists
- Build dashboards for lead tracking
- Reactivate stalled or dormant leads
This competency helps PMs build repeatable systems that align product, marketing, and sales for full-funnel growth.
You can download the full resource by clicking the button below
Channel & Sales Training – Summary for Product Managers
Top product managers recognize that the job isn’t done when the product is shipped—it’s won when it’s sold effectively. The Channel & Sales Training competency ensures sales teams and partners deeply understand how to position and sell the product, not just what the product does. Great PMs co-own enablement by building scalable, role-specific, and story-driven training experiences.
This competency emphasizes storytelling, situational fluency, and ongoing learning. PMs align with sales to craft onboarding programs, battlecards, ROI talking points, and objection-handling modules—all backed by real use cases and updated with market shifts.
Popular Approaches Include:
- Sales Enablement Maturity Model
- Situational Fluency
- Role-Based Training Paths
- Continuous Learning Loops
- Product Storytelling
AI Prompt Library Includes Prompts To:
- Structure 30-60-90 day onboarding plans
- Generate ROI talking points by feature
- Design objection-handling training modules
- Create storytelling prompts for reps
- Build train-the-trainer frameworks for partners
- Craft discovery questions for new products
- Write sales enablement video scripts
- Design pricing cheat sheets
- Launch post-training feedback surveys
- Announce internal certification programs
This competency helps PMs drive confident selling and consistent messaging across direct and partner sales teams.
You can download the full resource by clicking the button below
Evangelism & Thought Leadership – Summary for Product Managers
Top product managers don’t just build products—they shape the narrative around them. The Evangelism & Thought Leadership competency enables PMs to become the voice of their product, driving market perception through authentic storytelling, bold vision, and deep customer connection. These PMs are trusted advisors, not just solution providers.
By blending industry insights with strategic content and community engagement, PMs amplify their product’s relevance. Great thought leadership educates, inspires, and elevates brand credibility—not with features, but with forward-thinking ideas that resonate.
Popular Approaches Include:
- Product Vision Storytelling
- Industry Trends Analysis & Commentary
- Customer & Partner Co-creation
- Content-Led Influence
- Community Building & Engagement
AI Prompt Library Includes Prompts To:
- Craft keynote openings for industry conferences
- Generate provocative questions for panels
- Write LinkedIn posts on strategic partnerships
- Outline customer testimonial video scripts
- Structure whitepapers on industry challenges
- Brainstorm webinar titles and taglines
- Frame responses to negative social mentions
- Plan “State of the Industry” reports
- Draft internal memos to inspire product evangelism
- Curate Product Insight webinar series topics
This competency helps PMs turn product excellence into market influence and brand trust.
You can download the full resource by clicking the button below
Customer Relationship Management – Summary for Product Managers
Modern product managers know retention is as critical as acquisition. The Customer Relationship Management (CRM) competency equips PMs to drive long-term value by personalizing user experiences, listening deeply to feedback, and building systems that nurture loyalty and advocacy. It’s about transforming customers into partners—through empathy, proactive support, and scalable strategies.
Top PMs in CRM don’t wait for issues—they anticipate them. They track usage patterns, build feedback loops, and deliver value at every lifecycle stage through automation and human touchpoints.
Popular Approaches Include:
- Customer Lifecycle Management (CLM)
- Proactive Customer Success
- Personalization at Scale
- Voice of the Customer (VoC) Programs
- Customer Advocacy & Community Building
AI Prompt Library Includes Prompts To:
- Develop customer segmentation strategies based on engagement
- Personalize re-engagement campaigns for at-risk users
- Design NPS feedback loops and act on insights
- Build loyalty programs for B2B SaaS users
- Trigger usage alerts and proactive in-app messages
- Run customer advisory boards to inform product roadmap
- Identify and nurture advocates and beta testers
- Create automated playbooks for onboarding and churn prevention
- Draft concise “win-back” messages for churned users
This competency empowers PMs to earn trust continuously and turn every customer into a product champion.
You can download the full resource by clicking the button below