By having a better product management function, companies are able to create superior (not technologically, but functionally) products, faster. They can easily challenge a market leader, who failed to focus on their users or identify their changing behaviours.
This makes Product Management a strategic, critical function for the company - a role which guides products to be created based on a market need, not because someone thinks it is a good idea. Product Management is instrumental in achieving business goals across all stages of the product life cycle: Pre-Development, Development, Introduction/Launch, Growth, Maturity, Decline, and End of Life. Product management, as a discipline, must drive all stages of the life-cycle and must constantly refine direction based on evolving trends and threats. Thus, it is probably the most dynamic discipline requiring skills from a broad spectrum.
Join us in a one-hour webinar as Raj Yavatkar, Senior Product Practitioner, SVP of Products and Fellow at VMWare talks about the importance of product management and how the product innovation mindset across the organisation can make the crucial difference for companies.
Who Should Attend?
Professionals eager to learn the nuances of the latest product design and dev techniques from a senior Product Practitioner from one of the world's foremost disruptive companies.