Mastering end to end Product Lifecycle Management for both new Products and Managing Existing Solutions. Ideal for Existing/Aspiring Product Leaders.
Primer to productizing innovation Introduction to product management, Overview of Productising Process Framework.
Requirement Definition, Product Line Economies , Budget Planning and Cost Mgmt., Market Acceptance and Availability, Product Roadmapping.
Customer Value Research and Analysis, Firm Competencies, Competitive Industry / Market Analysis, Customer Win/Loss Analysis, Firm Performance Analysis
Collaterals and Lead Generation, Sales and Channel Training, Customer Relationship Management, Funnel Analysis, Market Assets at Different Sales Stages, Technical Tools Vs. Business Tools as Marketing Assets.
Target Market Definition and Sizing, Product Strategy, Strategic Pricing, Buy Build or Partner ?, Business Model & Plan.
Go To Market Planning
Positioning and Value Communication, Routes - To - Market, Channels and Partnerships, Marketing Planning, Launch Planning, Customer Acquisition Models.
- Better Team Interlock with Business Stakeholders
- Clear Actionable product skillsets & best practices templates
- Building stronger personal influence & thought Leadership
- Stronger participation in the global “productizing” process
- Building and executing business plans for identified ideas/initiatives
Vishy is a business professional with over 19 years of organizational and consulting experience across a diverse set of industries including Pharmaceutical, FMCG, Retail, Textiles, Advertising and Software Industries, in a wide variety of functions such as Human Resources, Sales and Corporate Development.