BAUER
Institute of Product Leadership

INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

Learn the skills you need to land a Product Manager job.

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Watch
INTRO VIDEO

Cohorts from

INTEL
VISA
ADOBE
CISCO
BCG
PAYPAL

5 months

Recommended 8-10 hrs/week

Online

Format

Feb 28, 2020

Launch Date

50+

Corporate Partners

1:1 Coaching

With skill coaches

Program Overview

Key Highlights

150+ Hours of Learning

15+ Case Studies and Assignments

1:1 Mentorship from Product Experts

Profile building sessions from L&D leaders

Mock Interviews with Product Experts

BAUER-COLLEGE

Certification from the University of Houston

PLACEMENT ASSISTANCE

Exclusive career management cell

5+ Live Q&A Sessions & 3 Skillathons

50+ Corporate Partners

Access to study material post course.

Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

User Research, Prototyping, Business Model Canvas, , UI/Ux Design, Design Thinking, User Story mapping, Product Deployment, GTM Strategy, Digital Marketing, Sales Enablement.

Who Is This Program for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space and an undergraduate degree.

Tools Covered

Balsamiq
INVISION
JIRA
GOOGLE-ANALYTICS
GITHUB

Product Management Certification Program

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Instructors & Mentors

Learn from India’s leading Product Practitioners.

SaiSatish-Vedam
Sai Satish Vedam
Director of Product Management,
Oracle
ASLAM CIRCLE
Aslam Hirani
Founder & CEO,
UASSESS
Saran
Saran Chatterjee
CEO,
Housejoy
Anuj Rathi
Anuj Rathi
VP Product, Revenue and Growth,
Swiggy
Greg Cohen
Greg Cohen
Founder,
Agile Excellence LLC
Saibal
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
Kanupriya
Kanupriya Sindhu
Marketing Consultant , Ex VP - Product Marketing, Canvera
SATYAJIT-THAKUR
Satyajit Thakur
Sr Chief Designer,
Samsung Electronics

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

■ Emerging Market Models B2B, B2C, Marketplace
■ Competitor Analysis
■ Product Portfolio Analysis (GE Mckinsey, BCG, 3 Horizon)
■ Long Term Roadmapping
■ Buy/Build/Partnership
■ Intellectual Property

■ Lean Startup
■ Lean, Customer Development
■ Business Modelling
■ Financial Viability

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,…

■ Positioning 
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization

■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ New Frameworks

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing

■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams

■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

150+

Hours of
Content

15+

Labs, Clinic Sessions & Live Presentations

15

Case Study &
Projects

7

Tools & Softwares

Preparing you for Global Certifications

CPM
CPO
CSPO

Industry Projects and Assignments

Learn through real-life projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts.
  • Final evaluation of projects done by external industry jury.
  • Focus on Product Development and Marketing.

The ICPM Flex Advantage

Strong hand-holding with dedicated support to help you master Product Management

Globally Recognized Certification Program
Globally Recognized Certification Program
Read More
Get Certified in Product Management by Bauer College of Business, University of Houston, USA.
Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
Read More
Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.
Focussed on Career Transition
Focussed on Career Transition
Read More
More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Learning by Doing
Learning by Doing
Read More
Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

salary hike

38%

Average Salary Hike

HIRING PARTNER

50+

Corporate Partners

CAREER TRANSITION

50+

Career Transitions

HIGH SALARY

36L

Highest Salary

Career Impact

HIRING PARTNER

50+

Corporate Partners

salary hike

38%

Avg Salary Hike

HIGH SALARY

36L

Highest Salary

CAREER TRANSITION

50+

Career Transitions

Our Students work at

ADOBE-C1
AMAZON
VISA-C
BCG
PAYPAL-C
MICROSOFT-C
PHILIPS-C
VMWARE-C
INTEL-C
MAHINDRA-C
MERCEDES-C
HSBC-C
SAMSUNG-C
IBM-C
NOKIA-C
CISCO

Program Fee

₹75,000 + GST

(Includes ₹30,000 Admission Fee)

0% EMI Options at ₹8,000/month (Inclusive of all taxes)

Features / Benefits

  • Live Sessions with Faculty
  • Monthly Skill Hackathons & Live Presentations
  • All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
  • 100% placement assistance
  • Test Preparation for Global Certifications like CSPO, CPM, CPO

Our Students work at

Program Fee

₹75,000 + GST

(Includes ₹30,000 Admission Fee)

0% EMI Options at ₹8,000/month
(Inclusive of all taxes)

Features/Benefits

  • Live Sessions with Faculty
  • Monthly Skill Hackathons & Live Presentations
  • All learning resources including case studies, simulations, faculty presentations, assignments & 1:1 feedback videos
  • 100% placement assistance
  • Test Preparation for Global Certifications like CSPO, CPM, CPO

Top Questions

  • Can I finish a course faster than a month? Can I take longer?
  • What certificate will I get at the end of the ICPM-Flex Program?
  • I heard about the 100% refund if not delighted, is that true?

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