Institute of Product Leadership

Hands-On Workshop : AI-Driven Product Design

Mastering the Interfaces 10 Step Design Framework 2.0 using Generative AI

A 3-hour hands-on workshop for product teams who want to compress 2 weeks of research synthesis into 3 hours.

About this workshop

Product design plays a crucial role in shaping products that are useful, easy to use, and emotionally engaging. However, the design journey can often feel long and scattered, especially when teams move from research to ideas, prototypes, testing, and final handoff.

Generative AI can make this process faster and more structured. This masterclass introduces a practical 10 step design framework that helps participants use AI across the product design workflow, from understanding users and finding insights to creating concepts, visual directions, prototypes, and production ready designs.

Who should attend

This workshop is built for you if you are:

  • A UX researcher moving from manual coding to AI-assisted synthesis
  • A product manager running discovery without a dedicated research team
  • A designer who conducts your own user interviews
  • An insights or strategy professional working with qualitative data at scale
  • Curious about AI for research but unsure where to start

You do not need any technical background. If you can use Google Docs, you can do this workshop.

Here’s what you’ll take away

AI powered product design workflow: Learn how to use Generative AI across the complete design journey, including personas, user goals, journey maps, opportunity areas, ideation, prototyping, testing, and engineering handoff.

Stronger ideas and better interfaces: Explore how AI can support research synthesis, metaphors, moodboards, storyboards, information architecture, design principles, visual directions, and emotionally engaging interface design.

Faster prototyping, testing, and refinement: Understand how to create interactive prototypes, run AI assisted usability testing, interpret feedback, improve designs, and prepare them for production.

Who is this for?

Product Managers, UX Designers, and Founders who have high-value ideas but are currently limited by engineering bandwidth or traditional technical barriers.

Your facilitator

Arun Purohit

Chief Product Officer
Posterica

Arun Purohit is a digital Ux craftsperson who has shaped/architected 25+ digital products since he got into interaction design 20 years ago. This happened after 6 yrs stint in Indian air force as a missile systems engineer.  He has worked on multiple domains comprising travel, govt, e commerce, analytics, banking, 3D CAD, machine vision and drones

Workshop Pass

Frequently asked questions

No. This workshop runs entirely in browser-based tools. If you can use Google Docs, you can do this workshop.

Yes. You need Claude Pro and one of ChatGPT Plus or Gemini Advanced. Free tiers will not support the hands-on lab. Full setup guide sent 7 days before.

Good. You will get more out of the hands-on session. Bring a real research question you have been stuck on.

Yes, the recording is included. We strongly recommend joining live. The hands-on lab is the core of the workshop and the recording cannot replicate the peer discussion.

Seats are limited. Please register each person individually. For teams of 3 or more, write to us for a team rate.

Full refund up to 7 days before the workshop. After that, you can transfer your seat to the next cohort at no charge.

Workshop Pass

Copyright © 2026 Institute of Product Leadership